At Acrolinx we envision a world connected by amazing content. Our AI-powered content governance software captures and digitizes your style guide to make your writing standards, standard.
Born out of the German Research Center for Artificial Intelligence (DFKI) we’ve been doing content governance decades before it was trendy. Today, governance is a critical part of every enterprise content supply chain. Think of it as a content insurance policy that perfectly balances writer creativity and productivity with the benefits of governance guardrails.
Our customers enjoy massive efficiency gains without sacrificing standards through AI-powered writing assistance, automated reviews and quality gates, and analytics comparing content quality with performance.
We’re seeking a highly motivated Senior Growth Marketing Manager with 5+ years of experience in B2B high-tech marketing. The ideal candidate will have a proven track record of executing successful marketing campaigns that generate leads and contribute to revenue growth, globally.
Key Responsibilities:
- Demand Generation: Develop and execute comprehensive demand generation strategies to drive high-quality leads and fill the sales pipeline.
- Paid Campaigns: Plan, manage, and optimize paid marketing campaigns across various channels, including search engines, social media, and display advertising.
- Email Marketing: Design and implement email marketing campaigns to nurture leads, engage prospects, and drive conversions.
- Top-of-Funnel Initiatives: Lead top-of-funnel marketing activities to increase brand awareness and attract potential customers.
- ABM: Own target market strategy, help evaluate, and implement ABM platform (6Sense)
- Analytics and Reporting: Track, analyze, and report on key metrics to measure the effectiveness of marketing campaigns and optimize performance.
- Collaboration: Work closely with the sales, product, and content teams to ensure alignment and maximize the impact of marketing efforts.
- Budget Management: Manage the marketing budget effectively to ensure a high return on investment.
- Continuous Improvement: Stay up to date with industry trends, best practices, and emerging technologies to continuously improve marketing strategies and tactics.
Qualifications:
- Experience: Minimum of 5 years of experience in B2B high-tech marketing, with a strong focus on demand generation and top-of-funnel activities.
- Technical Skills: Proficiency in marketing automation tools (Pardot, Marketo, HubSpot), CRM systems (Salesforce), ABM (6sense, Demandbase)
- Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Global experience: Experience marketing in EMEA
- Creativity: Ability to think creatively and develop innovative marketing campaigns that resonate with target audiences.
- Project Management: Excellent project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.
- Communication: Strong written and verbal communication skills, with the ability to create compelling marketing content.
- Team Player: Collaborative and able to work effectively in a cross-functional team environment.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
