The successful candidate will sit within the Marketing team, and be responsible for eMed organic social media channels and CRM.
The role will be integral in retaining existing customers and gaining new customers across our organic social and CRM channels. The role holder will lead on developing the strategy for our organic social and customer retention channels. You will be responsible for creating campaigns and working on their implementation from start to finish, and will be creatively minded, having a critical eye for what is allowed within our brand guidelines.
Whilst based in the marketing team, this role will require excellent networking skills with other departments in order to engage with the wider organisation in developing marketing strategies to share business insights and engage clinicians in writing content for the eMed blog and creating personable content for social media and CRM.
WHAT YOU’LL WORK ON
- Organic Social: Develop the new organic social strategy to support the following:
- Awareness: Raise awareness of eMed’s weight loss programme across various services and propositions to drive incremental awareness and growth for the business.
- Content: Working closely with the Brand and Content Manager to generate content for the eMed blogs and social media channels. Develop and manage the social content calendar and strategy plan for all channels.
- Community Management: Responding to social media messages and comments in a timely and professional manner. Working closely with clinical teams on some responses.
- CRM: Develop a new strategies to support our key priorities:
- Retention - Define the strategy to retain our existing customers across our weight management programme and private clinic services.
- Prospecting - How do we engage the prospective weight management customers to sign up to our programme and update our whole audience base with news on services, tips, advice through a newsletter.
- Onboarding - Ensure that all eMed account and appointment emails are up to date, on brand and scheduled correctly.
- Reporting and Analytics: Analysing the performance of both our organic social and CRM channels and campaigns in order to drive continuous growth and engagement. Sharing insights of different audiences and content engagement to a wider marketing team.
- Campaign Management: Plan, execute, and measure the effectiveness of customer communication campaigns. Adjust strategies based on campaign performance and customer feedback.
- Audiences: Supporting in the development of member cohorts for each social media channel.
- Collaboration: Work closely with a range of team members to drive business growth:
- With external agencies supporting marketing initiatives at eMed.
- With the Brand and Content Manager who will support in developing relevant content for the organic social and CRM campaigns.
- With the wider marketing team to plan, curate, create and manage the eMed social media content calendar – to drive growth and engagement across all such channels, showcasing stories about eMed’s successes and our clinicians expertise, targeted at a wide range of audiences.
- Additional Support - Providing ongoing and ad hoc support across a range of marketing projects, including external social media campaigns, email marketing campaigns, event management etc.
WHO YOU ARE
- Creativity: Brings new, exciting ideas to the team. Has an eye for quality design, both words and pictures. Is capable of writing both short and long form copy
- Adaptability: We value employees who can adapt to changing circumstances and are open to new ideas and approaches. Who is willing to learn (what are likely to be new tools and programmes).
- Responsive & Proactive: We seek individuals who take the initiative to identify and address challenges and opportunities without always needing explicit direction. A proactive mindset is essential for driving innovation and growth within our company.
- Team Player: Collaboration is at the heart of our organisation. We are looking for individuals who can work effectively in teams, respect diverse perspectives, and contribute positively to group dynamics. A willingness to support and motivate colleagues is highly valued.
- Other Skills: Has a positive mindset, good attention to detail, highly organised, and is articulate and confident (likely to engage with senior stakeholders from an early stage).
WHAT WE’RE LOOKING FOR
- Expertise in social media and community management
- Experience in developing CRM strategy and using Braze and Microsoft Cloud platforms
Desirable:
- Experience of supporting and delivering the creation and implementation of brand awareness campaigns.
- Knowledge to support the business in its usage of social media for product marketing.
- Working previously or having experience in healthcare and digital startups.
WHAT WE OFFER
- Competitive salary package
- Health cash plan
- Life insurance cover of 4x salary
- Pension contribution matched up to 5%
- eMed Flex Leave
- Eye care reimbursement
- Cycle to work scheme
WORKING AT EMED
Whether you work in one of our amazing offices, clinics or part of our remote clinician workforce, eMed is highly collaborative and fun! You’ll have a chance to work in a fast-paced environment with experienced industry leaders. We have a learning environment where you can make an impact.
WHO WE ARE
At eMed our people aren’t just part of a team, they’re part of something bigger. We’re a vibrant community of creative thinkers and doers, forging the way for a new generation of healthcare. We’re only as good as our people. So, finding the best people is everything to us. We serve millions, but we choose our people one at a time…
DIVERSITY
We believe that difference inspires a better, healthier world. That’s why it’s at the heart of everything we do. From our people to our products, difference enriches every part of our business and creates a culture based on equality of opportunity, and in which all employees can progress their careers. We’re committed to creating an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, colour, religion, sex, pregnancy status, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, and any other characteristic protected by applicable law.
