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WHO WE ARE AT BASH
We are a team of leaders, bold thinkers and friends, and we’re on a mission to create remarkable omni-channel experiences for our customers.
We believe that by being Bold, Accountable, Simple and Human, our values will lead us forward, keeping us real, connected and directed.
By leveraging the power of technology and exceptional talent, we are building products that bring the physical and digital world together to create communities that prosper. This journey requires grit, ambition and teamwork as we transform SA retail for the better.
And we’re only just getting started. Now is the time to jump onboard.
As a Mid-Level Copywriter within the Marketing as a Service (MaaS) squad, you’ll be at the heart of developing compelling campaigns for our existing and potential advertisers. This role involves pitching creative campaign ideas, developing persuasive messaging, and driving engagement and conversion across the shopper funnel. Your work will directly contribute to enhancing Bash’s advertising solutions, helping to elevate the brands we partner with and ensuring their messaging resonates deeply with the target audience.
You'll be responsible for developing content that positions both Bash and our partners in the best light, crafting clear, impactful messages that drive action. This role requires someone with agency experience and a proven track record in creating award-winning concepts, as well as the ability to optimise messaging across multiple channels to maximise campaign performance.
WHAT YOU’LL DO
- Campaign Development: Contribute to the creation and pitching of innovative campaign ideas to both existing and potential advertisers, ensuring that the messaging is aligned with brand goals and objectives.
- Messaging Creation: Develop persuasive copy that resonates with target audiences, supporting advertisers’ goals while driving engagement, conversion, and awareness across the entire shopper funnel.
- Client Engagement: Collaborate with clients to understand their brand, objectives, and target audience, translating that into messaging that effectively engages and motivates customers.
- Campaign Optimization: Continuously optimise the application of messaging across various channels, ensuring consistency and effectiveness in driving results, from digital ads to in-store and app promotions.
- Brand Positioning: Ensure all content reflects Bash’s brand values while also aligning with the advertiser’s voice and needs, striking a balance between creative innovation and brand integrity.
- Cross-Channel Messaging: Work closely with internal teams (design, media, strategy) to ensure seamless application of campaign messaging across multiple touchpoints, including social media, digital, in-app, email, and more.
- Performance Tracking & Analysis: Monitor campaign performance and collaborate with the team to adjust messaging or strategy based on key insights and results.
- Collaborative Teamwork: Work with the wider MaaS squad and cross-functional teams to deliver cohesive, high-impact campaigns that resonate with customers and drive business results.
WHAT YOU HAVE:
- Campaign Development: Contribute to the creation and pitching of innovative campaign ideas to both existing and potential advertisers, ensuring that the messaging is aligned with brand goals and objectives.
- Experience: 3-5 years of copywriting experience, ideally with a background in agency work focused on retail, lifestyle, or digital campaigns.
- Campaign Expertise: Strong ability to develop award-winning campaign concepts that resonate with diverse audiences and achieve measurable results.
- Client-Facing Skills: Proven experience in working directly with clients to understand their needs, develop creative solutions, and pitch campaign ideas.
- Omni-Channel Messaging: Expertise in crafting messaging that works across various channels and customer touchpoints, including digital, social, email, in-store, and app-based content.
- Creative Innovation: Ability to think outside the box, producing fresh ideas that push boundaries while staying true to brand objectives.
- Strategic Thinking: Ability to align creative messaging with strategic goals, focusing on driving engagement, conversion, and long-term brand loyalty.
- Attention to Detail: Strong attention to detail in both the creative and strategic aspects of campaign development, ensuring consistency and quality across all messaging.
- Team Player: Collaborative mindset with a proven ability to work effectively within a team environment, contributing to the success of larger campaigns.
Why Join Us?
As part of our MAAS squad, you’ll work on impactful campaigns that elevate our brand and those of our advertising partners, contributing to innovative solutions in retail marketing. If you're ready to bring fresh ideas and deliver effective campaigns that engage and convert, we’d love to have you on our team!
JOINING THE BASH TEAM
Working remotely has its benefits and we play to them with our flexible, digital working model. We empower our people to choose where they would like to do their best work, with the tools they need to get there but we also encourage our teams to travel so we can also make magic happen face to face. Our offices are a vibe, which doesn’t hurt. They are decked out to make collaboration easy and help our team create lasting connections with each other. We bring teams together for planning, celebration, ideation and onboarding, and more.
BASH PERKS
Our perks are supercharged by our intangible benefits, like the optionality that comes with building a hyper growth business, being surrounded by the best talent in the biz and building great products that wow our customers and drive growth for our country.
Best of the Best- The wealth of talent we have will surprise + inspire you
Security within a startup- The best of both worlds. TFG's buy-in lets us invest in the people and initiatives we believe in.
Agency and Optionality- Use the ambition and collective force of our talent to drive your career in the direction you dream.
Connection and Friendship- We make sure you connect, laugh and have fun with the team. Play hard, work hard vibes.
Top $$ The best people, in the right roles, earning at the top tier.
Your Time- We’ve got generous paid holiday, wellbeing leave and even Birthday leave for you to enjoy when you need it.
Exclusive Shopping Discount- Save when you shop across over 500 brands in-store and on bash.com.
