At Bondora, our mission is clear: to empower people to enjoy life more while alleviating the stress of managing finances. Founded in 2008, Bondora has proudly served a diverse community of over 1 million customers for an impressive 16 years.
As a rapidly growing financial technology company, we’re reaching new heights with a bold vision. We’re set to acquire a banking license, unlocking a world of possibilities for our customers. Our investment product is available Europe-wide, and we’re actively expanding our loan product footprint to 11 new countries.
Join us on this journey and let’s build the future of finance together!
What is this role about?
Bondora is seeking an analytical and data-driven Senior Performance Marketing Specialist to manage and optimize Google and Bing Search campaigns. This role focuses on maximizing paid search ROI through strategic campaign management, continuous testing, and advanced automation. The ideal candidate will possess strong analytical skills and a passion for leveraging data insights to drive performance, directly impacting Bondora’s growth in competitive markets.
Key Responsibilities:
- Manage Search Campaigns: Lead and optimise Google and Bing Search campaigns across multiple markets, aligning with performance objectives and maximising ROAS.
- Performance Analysis and Automation: Analyse campaign data to identify trends, optimise bids and budgets, and apply advanced automation tools (e.g., Google Ads API/scripts) for streamlined management and reporting.
- Keyword and Audience Optimization: Conduct in-depth keyword research, audience targeting, and A/B testing of bid strategies, ad copy, and landing pages to improve conversion rates.
- Conversion Tracking and Attribution: Implement and monitor conversion tracking and attribution models, ensuring data accuracy using Google Tag Manager and third-party tools.
- Work closely with tech and analytics teams to refine tagging, user tracking, and predictive modelling for enhanced performance insights.
- Performance Reporting: Regularly monitor and report campaign performance, translating complex data into actionable insights for stakeholders and driving strategy adjustments.
- Stay Current with Industry Trends: Keep up-to-date with Google Ads, Microsoft Ads, and industry advancements, leveraging new tools and features to maximise campaign effectiveness.
What would ensure success in this role?
- Proven expertise in data analysis, ideally with a degree in Data Science, Economics, or a related field (or equivalent professional experience). Strong skills in interpreting and leveraging data insights to drive performance improvements are essential.
- Minimum 5 years of experience managing large-scale Google Ads Search campaigns (budget €100k+ monthly); experience with Bing Search Ads is a plus.
- Deep knowledge of search advertising, keyword optimization, and conversion rate optimization through A/B testing.
- Skilled in Google Ads, Google Analytics 4, Looker Studio, Google Tag Manager, and advanced data tools (Excel, SQL).
- Proven experience with automation tools (e.g., Google Ads API/scripts) and a strong focus on experimentation and continuous improvement.
- Ability to extract insights from complex data and communicate effectively with technical and non-technical stakeholders.
- Experience in financial or lead generation sectors (in-house or agency) is an advantage.
What can you expect at Bondora?
- Contribute to Bondora’s ambitious goal of reaching 1BN in revenue. Your skills and efforts will directly impact our growth trajectory and shape the future of our company.
- Our employees deserve the best. We recognize our people with a competitive salary and a generous benefits package (5 weeks of vacation, private healthcare compensation, hobby grant, mental healthcare support, share options and much more!)
- We provide an environment that encourages your personal and professional growth. As we constantly evolve and innovate, you’ll have endless opportunities to expand your skills and skyrocket your career.
The next steps
If you have the guts, ideas, and a team vision, apply now!
Our hiring process:
- Meet Betti, our Recruiter: Your first interview with Betti will give you the chance to share your experiences and aspirations.
- Assessments: Complete our personality and logic assessments to showcase your strengths.
- Engage with Meril, our Performance Marketing Manager: Impress Meril with your passion and insights.
- Put your skills to the test: Tackle a home task related to performance marketing.
- Collaborate with Meril and other team members again: Discuss your home task with them, showcasing your expertise.
- The celebration begins: If the stars align, receive an offer to join the Bondora team!
Join our team of Bondorians, and let's make it happen!
If you'd like to read how Bondora collects, uses, and protects your personal data during recruitment, please see here.
