Performance Marketing Specialist, Video, Display & Programmatic Display

What is this role about?

Bondora is seeking a data-driven and strategic Performance Marketing Specialist to lead and optimise Display, Video, and Programmatic Advertising campaigns across platforms such as Google Ads (including YouTube), Microsoft, and Criteo. This role is key to driving bottom-of-the-funnel strategies like retention and remarketing to increase customer lifetime value and foster brand loyalty. Additionally, you’ll have the opportunity to explore and test new user acquisition campaigns, applying innovative approaches to attract and convert new customers.

Key Responsibilities:

• Strategically manage and optimise display, video, and programmatic campaigns on Google, Microsoft, and Criteo, focusing on retention and remarketing tactics, while testing new acquisition strategies as needed.
• Conduct thorough A/B testing on ad creatives, placements, formats, and landing pages to enhance ROAS and improve conversion rates.
• Analyse performance data to identify optimization opportunities, adjusting bids, budgets, and other variables, and using automation tools to streamline reporting and management.
• Collaborate with tech and analytics teams for advanced audience segmentation and tagging.
• Develop and refine segmentation and remarketing strategies to reach high-intent users, maximising retention and lifetime value.
• Work closely with creative teams to translate data insights into effective new assets, aligning creative development with performance data.
• Regularly monitor and report on KPIs, providing actionable insights and recommendations to stakeholders to optimise and achieve campaign goals.
• Stay current on industry trends, platform updates, and innovations, maintaining expertise in programmatic platforms like Criteo to continuously improve campaign performance.

What would ensure success in this role?

• Proven expertise in data analysis, ideally with a degree in Marketing, Data Science, Economics or a related field (or equivalent professional experience). Strong skills in interpreting and leveraging data insights to drive performance improvements are essential.
• Minimum 3 years of experience managing high-budget (€30k+ monthly) campaigns across display and video channels (Google Ads, Microsoft, Criteo); experience with Meta is an advantage.
• Proficient in programmatic advertising, including DSPs, DMPs, and advanced targeting techniques.
• Expertise in remarketing, audience segmentation, and performance-driven creative, with a solid background in A/B testing and campaign optimization.
• Skilled in Google Ads, Google Analytics 4, Looker Studio, and data tools such as Excel.
• Proven ability to work closely with creative teams, translating performance insights into
  effective creative strategies.
• In-depth knowledge of targeting options for display and video campaigns (e.g.,
  customer match, demographic, contextual, behavioural).
• Background in the financial or lead generation sectors, with in-house or agency
  experience in a strategic role preferred.

What can you expect at Bondora? 

• Contribute to Bondora’s ambitious goal of reaching 1BN in revenue. Your skills and efforts will directly impact our growth trajectory and shape the future of our company.
• Our employees deserve the best. We recognize our people with a competitive salary and a generous benefits package (5 weeks of vacation, private healthcare compensation, hobby grant, mental healthcare support, share options and much more!)
• We provide an environment that encourages your personal and professional growth. As we constantly evolve and innovate, you’ll have endless opportunities (and budget) to expand your skills and skyrocket your career.

The next steps

If you have the guts, ideas, and a team vision, apply now! 

Our hiring process: 

• Meet Betti, our Recruiter: Your first interview with Betti will give you the chance to share your experiences and aspirations. 
• Assessments: Complete our personality and logic assessments to showcase your strengths. 
• Engage with Meril, our Performance Marketing Manager: Impress Meril with your passion and insights. 
• Put your skills to the test: Tackle a home task related to performance marketing. 
• Collaborate with Meril and other team members again: Discuss your home task with them, showcasing your expertise. 
• The celebration begins: If the stars align, receive an offer to join the Bondora team!