We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.
Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.
As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.
This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.
So you’re interested in becoming a Strategy Director within Influencer? Let's dive into what that means:
In this role you will:
- Embedded as a trusted voice in key influencer clients, you’ll own senior stakeholder relationships, guiding them on achieving business targets through influencer marketing. You’ll shape industry conversations by contributing to growth marketing and staying ahead of trends.
- Leveraging deep expertise, you’ll independently develop data-driven influencer strategies aligned with brand goals, market trends, and audience insights. You’ll conceptualize innovative creative ideas, ensuring campaigns resonate with target audiences and maximize platform potential.
- Leading report development, you’ll analyze consumer, category, and brand data to define influencer marketing’s role in driving growth. You’ll proactively keep clients informed on emerging trends, helping them capitalize on opportunities beyond initial briefs.
- You’ll challenge conventional thinking, bringing fresh perspectives to problem-solving and ensuring forward-thinking, impactful work. Beyond short-term goals, you’ll support clients in navigating long-term strategic questions, inspiring them with insights and innovative strategies to stay ahead.
- In pitches, you’ll provide strategic leadership, identifying audience niches and crafting influencer casting strategies. You’ll support the Client Service team in post-campaign analysis, identifying repeat business opportunities.
- Overseeing creative execution, you’ll ensure consistency with strategic objectives while optimizing platform selection for maximum impact. You’ll foster a high-performing, collaborative culture, driving creativity, excellence, and knowledge-sharing across teams.
- Driving upsell in pitches, you’ll develop big ideas that stretch budgets and deliver results. You’ll experiment with new formats, platforms, and creative approaches to keep campaigns fresh and engaging.
- As a leader, you’ll inspire and mentor teams, cultivating an environment where all ideas—grounded in data and insights—are encouraged. You’ll guide direct reports in unlocking their creative potential while continuously developing your own expertise.
We’re looking for someone who:
- Expert in Influencer Strategy with 8+ years of experience in integrated and omnichannel campaigns.
- Proven leadership, successfully managing, coaching, and developing direct reports.
- Track record of success in strategic influencer marketing with deep platform knowledge and production expertise.
- Strong understanding of social media, influencer trends, and digital marketing.
- Data-driven mindset, proficient in analysis, performance metrics, and reporting.
- Skilled storyteller, translating data into actionable insights.
- Solution-oriented thinker, adept at problem-solving for clients.
- Confident and engaging communicator with excellent presentation skills.
- Passionate mentor, focused on team growth, training, and process improvement.
- Creative innovator, bringing fresh, strategic problem-solving approaches.
What's in it for you:
- Working with an experienced team who can support and help you grow
- An opportunity to work across different verticals with broad exposure to different businesses
- Growth, and the ability to work with influencer experts across multiple clients
- 27 days annual leave plus extra days for charity, caregivers, sickness and life events
- Gym/wellbeing membership subsidy
- TechScheme
- Adaptive/hybrid working
- Flexible core hours
- Free catering on site offering breakfast & lunch
- Free hot beverages
- Horizons 30 - work from another country for up to 30 days!
- Office dogs, Mario Kart, Funlabs socials
- Enhanced maternity & paternity leave
- Private medical insurance
- On site library
And this is what success looks like in the role:
- You will live our culture code every day!
- Award wins for your creativity
- Have positive Client feedback based on how your strategies have answered clients’ marketing challenges
- Have a ‘book of value’ which showcases, through case studies, how your work has delivered material business growth/value for clients.
- Strong internal feedback with increased awareness of influencer creativity throughout BL
What happens next?
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.
