About Buynomics:
Buynomics is the next-generation SaaS company in pricing and product optimization. It employs large-scale simulation technologies to digitize customers and predict their purchase behavior - in any environment. Our clients use Buynomics to make data-driven decisions about their current and new products, overall portfolio structure, pricing, promotions, trade terms, and more, 100x faster and more precisely than every other solution.
Our goal is to enable companies to make data-driven, transparent, and customer-centric commercial decisions. For that, we build the operating system for commercial decisions that provides companies with a single source of truth to answer all their market-facing questions including pricing, product offers, and promotions.
What you'll do:
As the Head of Marketing, you will be responsible for:
- Generating Marketing Qualified Leads: Implement strategies to generate marketing qualified leads (MQLs) through targeted campaigns, ensuring alignment with sales objectives and maximizing conversion potential.
- Empowering Sales: Design and oversee sales enablement initiatives to accelerate sales velocity, enhance conversion rates, and equip our sales team with the tools needed to close deals effectively.
- Establishing Thought Leadership: Spearhead the creation of a thought leadership-driven content engine to fuel lead generation efforts and solidify our position as industry frontrunners.
- Crafting Comprehensive Strategies: Develop and execute a robust marketing strategy and demand generation campaigns aimed at driving new customer acquisition, expanding pipeline growth, and elevating brand recognition.
- Optimizing Customer Engagement: Innovate nurture and customer engagement programs to bolster lead generation, foster customer retention, and maximize upsell opportunities.
- Strategic Resource Management: Manage and optimize the marketing budget and technology stack to meet growth targets efficiently while streamlining operational processes.
- Performance Tracking and Analysis: Define and monitor key performance indicators (KPIs) to evaluate progress against objectives and leverage data-driven insights to steer strategic decisions.
- Team Leadership: Build and lead a high-performing marketing team, fostering a culture of excellence and collaboration to execute strategies and achieve ambitious growth plans.
- Collaborative Leadership: Work closely with the founders and leadership team to align marketing initiatives with the overarching company strategy.
What you'll need:
To thrive in this role, you should have a proven track record in:
- Strategic B2B Marketing: Demonstrated expertise in designing and executing B2B marketing strategies, particularly within the Enterprise market. Experience in pioneering new and emerging categories is highly advantageous.
- Pipeline Growth and Brand Awareness: Proficiency in building and accelerating pipeline growth while concurrently elevating brand awareness, especially within startup and scale-up environments.
- Thought Leadership and Demand Generation: Successful track record in creating impactful, thought leadership-driven content that drives demand generation and engages target audiences effectively.
- Sales Enablement and Multimedia Resources: Experience in developing multimedia sales enablement resources to bolster sales velocity and empower the sales team to navigate and close deals efficiently.
- Leadership in Marketing Teams: Proven ability to lead high-performing marketing teams, steering them towards achieving ambitious growth targets and fostering a culture of collaboration and excellence.
In addition to the above, you should possess:
- Exceptional Communication Skills: Outstanding verbal and written communication skills, with a track record of delivering engaging presentations at a senior level.
- Results-Driven and Data-Enabled Approach: A results-oriented mindset, leveraging data-driven insights to inform strategic management and decision-making processes.
- Strong Project Management: Excellent project management skills with meticulous attention to detail, ensuring projects and team members remain on track amidst dynamic environments.
- Adaptability and Comfort with Ambiguity: Exceptional organizational skills, adept at prioritization, and comfortable navigating ambiguity, essential qualities for thriving in a fast-paced startup environment.
What we offer:
- International and diverse work environment
- A hybrid work model
- Full onboarding support
- A flat organizational structure
- Opportunities to develop your skills with our employee development & education budget
- We offer culture & integration benefits, as well as health & fitness benefits
- Competitive compensation
Buynomics is proud to be an equal-opportunity employer. This means that we don’t discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, or whether or not you consider yourself to have a disability. Neither will your age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions play a part in your application with us. We’re a diverse team in so many ways, and we love it that way.
