Job Title - CRM Marketing Manager

Location - Bulgaria, Germany, Italy, or Singapore (Remote)

The CRM marketing manager is responsible for developing and implementing marketing flows and funnels in the HubSpot and Salesforce CRM systems, setting up email communications strategy, and reporting on results across multiple projects.

RESPONSIBILITIES:

  • Create and execute an integrated marketing automation strategy for various projects and products of the company.
  • Constantly improve the efficiency of CRM campaigns and the quality of the contacts database by growing a mailable subscriber database in accordance with legal requirements such as the GDPR.
  • Work with various business stakeholders to launch email communications of different types: regular, trigger-based, and transactional.
  • Develop and execute automated nurturing sequences.
  • Ensure integrity, consistency, and quality of contact data on the CRM
  • Manage the CRM technology stack and set up integrations when needed.
  • Coordinate migration between HubSpot and Salesforce CRM systems.
  • Setting up new email sending domains, inboxes, chatflow and notifications.
  • Analyze, report on, and optimize conversions through the marketing funnel and the performance of the email channel.
  • Keep up-to-date knowledge of CRM marketing best practices, digital marketing, and competitive trends.

QUALIFICATIONS:

  • Fluent in spoken and written English.
  • 2+ years of relevant CRM marketing management experience.
  • Hands-on experience in marketing with Hubspot and Salesforce.
  • Proven track record of creating complex marketing automation flows and various types of email communications.
  • Understanding of the customer journey in B2C.
  • Hands-on approach with full attention to detail.
  • Comfortable working collaboratively and remotely in a widely distributed workforce.
  • Authorized to work in Germany, Italy, Bulgaria or Singapore.

What Constructor Offers:

  • Competitive salary based on experience
  • Working in a multi-cultural international team
  • A fast-paced start-up environment with challenges enabling quick professional growth;
  • A unique chance to contribute to a socially useful project in a growing international educational organization with a global reach

About Constructor Group

Constructor Group (formerly Schaffhausen Institute of Technology) is a global institution dedicated to promoting Science, Education and Technology. Headquartered in Schaffhausen, Switzerland, Constructor Group is a growing ecosystem comprised of education and research as well as commercial technology spin-offs, consulting services, and investment funds.

Thanks to its two English-language campuses – in Bremen, Germany and in Schaffhausen, Switzerland – Constructor Group offers interdisciplinary university programs to students from around the globe with flexible learning models, both online and on-site. With research and entrepreneurial mentality at its core, the Constructor education ecosystem is a gateway to decisive careers in Technology and Sciences

Constructor University (formerly Jacobs University Bremen) is a place with a comprehensive range of BSc, MSc, and PhD programs that grant the qualifications required to work in any country in the much needed careers of our digitalized world. Each of our students benefit from a well-organized campus life and from powerful synergies with the Constructor Group research and business ecosystem.

A key distinction of Constructor Swiss campus is research excellence at the highest international level in Advanced Software Engineering and its unique MSc program preparing future technology leaders.

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