Founded by mathematicians and cyber defense experts in 2013, Darktrace is a global leader in cyber security AI, delivering complete AI-powered solutions in its mission to free the world of cyber disruption. We protect more than 9,000 customers from the world’s most complex threats, including ransomware, cloud, and SaaS attacks.

Our roots lie deep in innovation. The Darktrace AI Research Centre based in our Cambridge, UK headquarters, has conducted research establishing new thresholds in cyber security, with technology innovations backed by over 130 patents and pending applications.

For more information on our cutting-edge technology, visit darktrace.com.

Job Summary

We are seeking a proactive Marketing Automation Specialist with hands-on experience in HubSpot. As a vital member of our Revenue Marketing team, you will play a pivotal role in driving demand generation campaigns and generating leads for our business. Reporting directly to the Senior Marketing Automation Manager, you will collaborate closely on strategic initiatives such as lead scoring while serving as the primary architect behind our marketing automation campaigns within HubSpot for our global marketing efforts.

Location: New York City, must be willing to work 2 days a week in-office.

Key Duties & Responsibilities

  • Develop and execute marketing automation campaigns using HubSpot, serving as the primary point of contact for all global marketing automation operations.
  • Lead projects autonomously, managing incoming tasks from the global team with efficiency and precision.
  • Create and optimize automated workflows, including registration drives for global events, tailored nurture journeys for products, and personalized journeys for net new or inactive contacts.
  • Champion the creation and management of email templates for a variety of global campaigns from events marketing, to product nurtures, to newsletters, to welcome/re-engagement journeys.
  • Deep dive into the database to understand our audience and build targeted segments.
  • Implement governance and strict processes within HubSpot, adhering to best practices for email marketing, segmentation, form creation, landing pages, subscription centers, and preference centers.
  • Monitor campaign performance, conduct A/B testing, and analyze data to continually refine and optimize marketing automation strategies.
  • Act as a subject matter expert on HubSpot, providing guidance, training, and support to team members as needed.
  • Establish, educate and roll out email best practices
  • Maintain data hygiene for data coming in and out of Hubspot.
  • Report on email campaign analytics and provide insights for optimization.
  • Stay abreast of industry trends and best practices in marketing automation to drive innovation and continuous improvement.
  • Establish best practices for reporting, analytics and revenue marketing campaigns.

 

Qualifications & Experience

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum 3 years of experience in marketing automation, with a proven track record of success in using HubSpot.
  • Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously in a fast-paced environment.
  • Excellent attention to detail and a commitment to delivering high-quality work.
  • Exceptional communication and presentation skills, with the ability to effectively convey complex ideas to diverse stakeholders.
  • Proven ability to work independently and collaboratively within a cross-functional team environment.
  • In-depth knowledge of email marketing best practices, segmentation strategies, and marketing automation workflows.
  • HubSpot certification(s) preferred.
  • Experience in the cybersecurity industry or B2B marketing is a plus.

Benefits

  • 100% medical, dental and vision insurance, plus dependents
  • Paid parental leave
  • Pet insurance
  • Life insurance
  • Commuter benefits
  • 401(k)

#LI-hybrid

#LI-Hybrid

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
Demographic Questions (US)

Darktrace is an equal opportunities employer and is committed to ensuring Darktrace is the best place for everyone, regardless of background, to build their career. We invite applicants to share their demographic background. [This is an entirely voluntary aspect of the process and whether you choose to provide the data or not will have no bearing on your chances of success in the recruitment process and equally any demographic data that you do provide will have no bearing on your chances of success in the recruitment process.] This information will not be available to hiring managers during the recruitment process.

If you choose to complete this survey, your responses may be used to identify areas of improvement in our recruitment process to further our Diversity, Equity & Inclusion goals. https://darktrace.com/legal/privacy-policy

How would you describe your gender identity? (mark all that apply)





How would you describe your racial/ethnic background? (mark all that apply)












How would you describe your sexual orientation? (mark all that apply)








Do you identify as transgender?




Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional or other) that substantially limits one or more of your major life activities, such as mobility, communication (seeing, hearing, speaking) or learning? (Select one)




Are you a veteran or active member of the United States Armed Forces? (Select one)




Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.