Founded by mathematicians and cyber defense experts in 2013, Darktrace is a global leader in cyber security AI, delivering complete AI-powered solutions in its mission to free the world of cyber disruption. We protect more than 9,000 customers from the world’s most complex threats, including ransomware, cloud, and SaaS attacks.
Our roots lie deep in innovation. The Darktrace AI Research Centre based in our Cambridge, UK headquarters, has conducted research establishing new thresholds in cyber security, with technology innovations backed by over 130 patents and pending applications.
For more information on our cutting-edge technology, visit darktrace.com.
Darktrace, a global leader in cybersecurity artificial intelligence, is on a mission to free the world of cyber disruption. Breakthrough innovations from our R&D team in Cambridge, UK, and The Hague, Netherlands have resulted in over 175 patent applications filed. Rather than studying historic attacks, Darktrace's technology continuously learns and updates its knowledge of your business data and applies that understanding to help transform security operations to a state of proactive cyber resilience. The Darktrace ActiveAI Security Platform™ provides a full lifecycle approach to cyber resilience that can autonomously spot and respond to known and unknown in progress threats within seconds across the entire organization, including cloud, apps, email, endpoint, network, and operational technology. Darktrace was named one of TIME magazine’s ‘Most Influential Companies’ for 2021 and one of Fast Company’s Most Innovative Artificial Intelligence Companies for 2022. Headquartered in Cambridge, UK, Darktrace has more than 2,300 employees and protects over 9,200 customers globally from advanced cyber threats. To learn more, visit http://www.darktrace.com
About the Role
Do you have experience as a regional marketer with proven results delivering a balanced mix of strategies and execution across the Asia markets with a primary focus on Singapore, Hong Kong, Indonesia, and the Philippines?
Do you have ideas for how to increase quality customer engagement, satisfaction, and marketing sourced pipeline? Are you enthusiastic about building strong relationships and exceptional experiences across all audiences?
If this resonates with you, then consider joining Darktrace and the Global Growth Marketing team as a Senior Specialist, Regional Marketing for Asia and bring your expertise, curiosity, continuous learning, and ability to be a team collaborator.
This position will be based in the Singapore office with hybrid working and expectations to travel up to 30% of your time.
What You Will Do to Drive Impact
You will be strategically planning your own marketing campaigns and managing the Asia GTM strategy and execution plans that align globally to drive quarterly results across segments. You will be creative in finding new ways to accelerate customer engagement for new logos and existing customer base to drive meetings and marketing sourced pipeline. You will also be:
- Marketing planning: manage a regional GTM strategy and execution plan, aligned to the global plan, to drive quarterly results across segments.
- Land localized campaigns and targeted programs in the region which align to global marketing priorities and execute against a local customer journey.
- Create and execute a mix of virtual and live prospect and customer activities that evangelize the brand, drive customer awareness and education for AI and cybersecurity innovation and increase engagements, meetings, and conversions across every stage of the customer journey.
- Plan, orchestrate and execute third-party industry and Darktrace-led events to engage, accelerate and network with prospects and customers. Maintain regional event calendar.
- Execute regional channel and strategic alliance marketing initiatives aligned to worldwide strategy.
- Build strong, collaborative relationships with GTM leaders and stakeholders to share insights, setting market priorities, and communicating quarterly plans and performance.
- Manage operational systems, processes, and budget within the APJ marketing team to ensure program and data accuracy.
- Provide weekly, monthly, quarterly, and annual performance KPIs and metrics on all execution in region.
What Skills and Experiences We are Looking For
- 4+ years combined marketing experience preferably in demand generation and/or field and partner marketing in a fast-paced, high growth environment.
- Demonstrable knowledge of the Asia priority markets and tangible regional marketing experience working with sales, channel and alliances, and cross-functional marketing teams.
- Proven ability to ‘peer-influence’ outside of own organisation.
- Track record of driving and delivering tangible demand generation results.
- Experience in project, program, and event management, with strong demonstratable operational and organization skills and mastery of planning & execution frameworks.
- Ability to drive operational excellence and fiscal responsibility.
- Performance expertise measuring key KPIs, metrics, and insights to accelerate business outcomes.
- Bachelor’s degree in business, technology, marketing, or related field preferred, or equivalent work experience.
- Strong interpersonal and communication skills that include written, verbal, virtual team collaboration.
- Willing to travel up to 30%.
