What you’ll be doing
Leadership and Management:
- Oversee all marketing initiatives, setting quarterly KPIs and annual budgets, focusing on data-driven decision-making.
- Build and mentor a high-performing marketing team, fostering professional development and a collaborative environment.
- Lead strategic communications planning and execution, including public relations, media relations, KOL/affiliate partnerships, and social media.
- Collaborate cross-functionally to align marketing efforts with business goals and drive growth.
Content:
- Define and oversee content strategy across blogs, social media, website, and other channels.
- Position dYdX as a thought leader through content initiatives, quarterly ecosystem reports, speaking engagements, and industry contributions.
- Enhance SEO and digital footprint, driving organic traffic and engagement.
- Collaborate with designers to develop high-impact marketing assets aligned with overall brand and messaging strategy to enhance engagement and results.
Brand & Communications:
- Collaborate with leaders in the dYdX ecosystem to craft the dYdX brand narrative.
- Flesh out and amplify the dYdX brand narrative in channel-native ways across the crypto ecosystem.
- Develop and execute comprehensive marketing and brand strategy to elevate dYdX's positioning in the DeFi landscape.
Partnerships:
- Develop and execute strategic marketing partnerships with key stakeholders in the DeFi and trading ecosystems (KOLs, affiliates, etc.)
- Manage and work with key cross-functional business developments and marketing teams in local countries.
Other:
- Manage dYdX's global events presence, including strategy, execution, and ROI analysis.
- Drive engagement and user acquisition strategies on all social channels, leveraging analytics to optimize growth.
- Implement a community ambassador program and loyalty rewards to incentivize and recognize valuable community contributions.
- Lead or play a key role in crisis management and communication, including fast, measured, and informed response, sentiment monitoring and reporting, and consulting on further action.
What we’re looking for
- European time zone based (+/- 3 hours)
- Degen with a strong background and 5+ years of experience in a crypto / DeFi / trading / tech marketing leadership role
- Proven track record of building and engaging vibrant online communities, with a flair for storytelling, and content creation (including GIFs and memes)
- Analytical mindset with experience leveraging social media insights to drive strategy and growth.
- Dynamic, creative thinker who can adapt to the fast-paced, evolving landscape of DeFi
- Exceptional written and verbal communication skills, capable of cross-functional collaboration and influencing without authority
- Strong understanding of blockchain tech, with the ability to communicate complex concepts effectively
- Self-starter - able to create work streams and execute end-to-end based on marketing opportunities
- Structured, with a demonstrated ability to manage multiple relationships and stakeholders simultaneously
- Proficient in task management systems, specifically Notion
- Creative thinking and a proactive approach to problem-solving
About the dYdX Foundation
The dYdX Foundation is an independent foundation, headquartered in Zug, Switzerland. Our mission is to grow the dYdX protocol ecosystem by enabling communities, developers, and decentralized governance. The recently launched dYdX Chain, a dedicated proof-of-stake blockchain network built using the Cosmos SDK, is already the leading decentralized derivatives exchange.
At the dYdX Foundation, you are invited to champion the growth of a community-centric ecosystem, leveraging decentralized technologies to revolutionize global financial markets. Your contributions at this critical juncture will lay the groundwork for the dYdX Chain's trajectory. Bolstered by a recent $30M injection from the community treasury, we are poised for sustained innovation over the next three years. This role offers a timely opportunity to make a significant impact.
Working Culture at dYdX Foundation
We are a dynamic, remote-first team with a passion for decentralization and innovation. Our team members spread across the globe within 8 hours of UTC bring a wealth of knowledge and insight from various corners of the dYdX and blockchain ecosystems. The dYdX Foundation supports your remote working needs and contributes to health insurance, professional development, and more. Despite our virtual environment, we value human connection, organizing in-person meetups 2-4 times a year, with additional opportunities for those in marketing roles.
