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Role overview

Longitude is a thought leadership specialist that is part of the Financial Times Group. We are looking to recruit a skilled, passionate and resourceful Campaign Strategist to join our dynamic, fast-growing team. 

Reporting to our Editor-in-Chief, you will be responsible for leading and executing content and thought leadership strategy projects on behalf of clients across Longitude’s impressive B2B portfolio. You will also support our commercial team in producing compelling, coherent and winning thought leadership proposals, and play a key role in developing Longitude’s content strategy product areas. You will enjoy working in a fast-moving, collaborative environment and have an ambition to be an active and collaborative member of a rapidly growing team. We offer a competitive salary commensurate with experience, and a strong benefits package to accompany this. 

The role requires strong interpersonal skills, impeccable attention to detail, a deep knowledge of B2B content and fluency in marketing strategies.

Key requirements

  • Lead B2B content strategy projects on behalf of diverse multinational clients

  • Understand client objectives and audiences, and translate these into winning recommendations and ideas

  • Collaborate with design, editorial, commercial and project management colleagues to form coherent campaign plans

  • Be able to clearly articulate the purpose and impact of individual campaign assets and why they work in combination

  • Support commercial colleagues on proposals and campaign design

  • Help to devise Longitude’s product offering and ability to build coherent campaigns that have genuine commercial and marketing impact

  • Train and develop wider team in campaign and content strategy principles, ensuring that work is always delivered to a high standard

  • Working with colleagues in the Financial Times to co-create powerful marketing and content strategies on behalf of clients

  • Lead and facilitate client workshops to help devise strategies

  • Work with the Editor-in-Chief and CEO to develop and further refine Longitude’s strategy offering

  • Ensure that there is clear and seamless flow between content strategy and content execution and delivery

Skills and experience

Technical skills/competencies
 

  • Deep understanding of B2B marketing - and how to formulate winning campaign strategies

  • Knowledge and understanding of key business and management topics and trends (and preferably in a thought leadership context)

  • Experience of managing client relations at a senior (preferably CMO) level

  • Proven track record of contributing to and leading commercial conversations and leading strategic pitches

  • Knowledge and understanding of B2B marketing channels, including social media, SEO, traditional media, owned channels, sales enablement and others

  • Specific experience of devising content marketing and content strategies

  • An understanding and experience of B2B marketing KPIs and effectiveness

  • Ability to apply creative and strategic thinking across disciplines

Interpersonal skills/competencies

  • Highly collaborative and comfortable challenging and being challenged

  • Able to form strong client relationships

  • Strong communication and workshop facilitation skills 

  • Strong influencing skills

  • Comfortable multi-tasking and prioritising to tight deadlines

  • Able to juggle multiple stakeholders and satisfy competing requirements

  • Comfortable in a fast-paced, dynamic environment 

About Longitude 

Longitude is a thought leadership specialist that is owned by the Financial Times Group. Longitude’s product offering spans three areas: Strategy, a set of services that helps clients to plan and execute effective and differentiated thought leadership campaigns; Research, which encompasses surveys, interview programmes, data modelling and desk research; and Content, which covers multi-format thought leadership campaigns, spanning reports, articles, opinion pieces, visual and interactive content. We work hard to build and maintain a strong, engaging culture that motivates and inspires our team to do great work, learn new things and develop their careers.

Our values

  • Put quality at the heart of everything we do

  • Meet our clients’ objectives every time

  • Collaborate and support each other to achieve better outcomes

  • Be transparent and open with each other

  • Embrace and drive positive change

  • Think commercially at all times

  • Be proactive and creative

Location
We are based in the FT’s city centre HQ, overlooking St Paul’s Cathedral in London. We operate a hybrid working environment, with employees splitting their time between the office and remote working. For their first six months, new starters are required to come to the office at least twice a week, with the option to reduce this thereafter. 

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 

 

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