Reporting into the Head of US Trading & Planning, the Account Planner will be responsible for providing comprehensive sales planning for key advertising clients and media agencies across the US, providing advertising solutions across all platforms of the FT portfolio.
Support a team of Account Directors across Financial, Technology, Industrial, Pharma, Auto and all other B2B industry focused projects
Contribute to the growth of current revenue from your team’s patch as well as new business generation
Account Management: Plan campaign schedules and client campaign proposals. Manage live campaigns with Account Directors and help manage client relationship
Prospecting clients: Tear-sheet competitor publications both in print and digital. Identify and communicate new business leads with Account Directors. Develop plan to make initial introduction of FT’s proposition and set up meetings with prospective clients
Work closely with research team to provide proactive data to clients and create sales narratives for new business
Master the FT digital and print product portfolio
Thoroughly understand editorial mission and readership profile
Manage client e-mailings, mailings and other communications
Campaign Planning & Management: Work closely with the digital ad operations team to utilize campaign planning insights and dashboards to support Account Directors with recommendations for campaigns and monitor results and optimize campaigns. Collate screenshots for new campaign launches
Troubleshoot creative, performance and billing issues as they arise
Effective communication, professionalism, and strong written and verbal skills are required
Extremely strong work ethic and drive
Ability to communicate with high-level marketing and advertising clients in a professional setting as well as internal partners
Strong Microsoft excel and PowerPoint skills
The ability to build strong relationships internally and externally
The ability to learn and develop Salesforce knowledge quickly and have strong attention to detail when it comes to data input
Rapidly build a deep understanding of the FT’s products, print, digital and content-based solutions - understand the differences between them and the relevant benefits
A college degree with demonstrated work ethic and successful teamwork
1 to 2 years of business experience, with media agency or publisher experience preferred
An interest in and basic understanding of global economics, finance and world issues
Willingness to work in a fast paced team environment and ability to multitask
Further information Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status (e.g. CDC COVID-19 Vaccination Record Card) , which will be kept confidential. We are an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company.
At the FT, we know our most valuable resources are our people and we embrace our employees’ unique skills, experiences, and perspectives.