About Us
Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.

Our commitment to diversity and inclusion in the workplace
At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

Job Context
FT.com is the award-winning website of the Financial Times, providing the gold standard in global business news and information. FT.com’s innovative business model has made it one of the world’s most successful digital news operations, with over 1m paid subscribers. We believe in knowing our readers and advertisers and that is reflected in everything we do.

Purpose of the role
The role sits within the Commercial Product team, specifically focussed on supporting the ‘Head of Commercial Innovation’ on developing new products and identifying new revenue generating opportunities. As part of the wider digital advertising operations team, it is the Commercial Product team’s remit to support the development of new and innovative advertising products, tech integrations and vendor management, internal workflows and user targeting & segmentation. The team’s goal is to bring value to the business through improving the FT’s ability to deliver marketing objectives for advertising clients.

The purpose of the role is to support the Commercial Product team in ensuring our products, use of technology and data is ‘best in class’. The candidate will be expected to:

  • Report to the ‘Head of Commercial Innovation’.

  • Support all new and emerging commercial products, ensuring they are high quality with relevant proof points to help facilitate sales and prove campaign success.

  • Use relevant data points, and ensure it is at the heart of all decision making

  • Work in an iterative, agile manner. Particularly when working across new and emerging products.

  • Have an understanding of the advertising ecosystem, and a passion for working in a commercial department.

Main Duties and Responsibilities

At a more tactical level, the candidate will:

  • Work with the ‘Head of Commercial Innovation’ to develop new, optimise current or recommend killing advertising products.

  • Build all products with the aim to bring incremental revenue to the FT, whilst ensuring smooth campaign delivery, and operational success.

  • Understand testing methodologies for iterative development, working with the ‘test and learn’ mindset. When releasing products, ensuring revenue and performance can be easily tracked.

  • Create workflows that ensure new product innovations have the best opportunity to scale. Identifying pain points that may cause a barrier to market and finding solutions to resolve them.

  • Track test performance against KPIs and ensure that any discrepancies with 3rd parties are flagged and resolved.

  • Work closely with Campaign Management and other teams to ensure that new products are fully embedded into the Operations workflow. Having a clear understanding of their processes and working to resolve potential friction points.

  • Work with sales teams and clients to understand what the demand is, and what we can develop that plays to our strengths.

  • Analysing trends and new ad-tech opportunities within the media landscape to ensure that the Financial Times are taking advantage of new opportunities.

  • Work closely with the wider Commercial Product team, supporting projects which fall into the key pillars of the digital marketing strategy.

Desired skills

  • Working in an agile, iterative manner.

  • Excellent presentation and analysis skills.

  • Knowledge of marketing and media industry metrics and systems, including digital media and web analytics (e.g. DFP, DCM, Web Analytics).

  • Good skills of using PowerPoint and being able to visualise data for business decisions.

  • Proactive and always looking for ways to constantly improve advertising performance.

  • Has experience in developing/testing new workflows and/or tech products.

  • An understanding of how to troubleshoot ad-tech components such as ad-server tags.

  • Knowledge of Online Marketing, an advantage, or willingness and ability to learn quickly.

  • Exceptional time management and organisation skills to prioritise workload and meet deadlines.

  • Excellent attention to detail and takes pride in high quality output.

  • Ability to present analytical projects to a non-analytical audience.

What’s in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information
The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 


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