Head of Data & Marketing Campaign Operations, FT Live

About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

FT Live Overview

Financial Times Live (FT Live) is the conferences and events division of the Financial Times newspaper and its group publications. Our mission is to bring our global executive audiences the very latest in knowledge and opinion, and connect them to one another.

Chaired by senior FT journalists, the 200-plus core events, strategic forums and digital webinars organised by FT Live every year gather pre-eminent public and private sector decision-makers, visionaries and strategists from the world’s most important economies and industries for agenda-setting debates that cover the key issues of our time.

From unique experiences such as the FTWeekend Festival to our senior-level business summits such as the award winning Global Boardroom, FT Live has become one of the FT Group’s most successful and fastest-growing divisions, and is at the forefront of the FT’s accelerated development as an essential, interactive information source across numerous platforms.

The Role / Position Overview

The heartbeat of FT Live is our strong portfolio of event products and our ability to access, convene, and engage the highest quality delegates, world-class speakers and sponsors; with access to clean, accurate and compliant data being the fuel.  

The Head of Data & Marketing Campaign Operations, FT Live will be responsible for FT Live’s data & campaign operations.   You will manage and mentor a team of campaign data executives and assistants, whilst monitoring performance across core data functions and processes which include data management, data selections, campaign management, GDPR requests, and integrations across our martech stack.   

Outcomes

Success in this role will be defined by four dimensions: 

• Database management: growth of our compliant and contactable database, where quality and quantity are of equal importance.

• Campaign management & marketing automation: engineering the ability to reach, engage and acquire the most appropriate prospects and delegates for  FT Live events globally; reaching the right person with the right message, at the right time, across multiple sectors.

• Operational Efficiencies: achieving operational efficiencies across our data team including functions and processes.

• Database & Campaign Reporting: providing regular database and campaign insights, analytics and management information to update key stakeholders on data and campaigns performance as well as enable the organisation to better understand it’s customers and competitors. 

Key Responsibilities

Your main responsibility will be to lead your team to achieve objectives and key results (OKRs) across our data operations function, whilst ensuring that appropriate practices, policies and procedures are implemented and/or followed.  You will also work closely with marketing, delegate services, contact strategy, data governance, compliance and product & tech teams, to achieve your goals.  

Your work will include: 

• Leading the ongoing process of building and developing our database so that data can be easily segmented, analysed and targeted.  This work will include work with data research agencies, internal teams and through our own organic processes including lead generation.

• Ensuring the best management of FT Live’s database and data management activities; from data upload and categorisations to deduping activities and actioning GDPR requirements including SARs and Erasure requests.

• Overseeing the delivery and optimisation of marketing automation that will: i) help the marketing team’s to execute multi-channel campaigns ii) improve and enhance customer journeys that will increase customer engagement and ultimately grow paid-for registrations across our portfolio of conferences and events.

• Running continuous testing activities against campaigns' key performance metrics and deliver  ongoing improvement of key KPIs

• Training, mentoring and challenging team members to get the best use out of the new customer data platform (CDP) and other data systems. 

• Overseeing data budgets and resources and prioritising efforts to deliver against agreed OKRs.

• Providing regular, executive-level reporting on progress.

Required Skills / Experience 

• Management: specifically experience of data operations management, segmentation, analysis, and campaign management.

• Expertise:  proven experience of working with different data models, diverse data sets and systems across multiple channels.

• Analytical: Highly skilled in using data and insights to drive commercial decisions to improve overall performance. 

• Martech: Exposure to a Customer Data Platform (CDP) and Single Customer View projects will be highly valuable.

• Customer Focus: Strong customer-first mindset with a good understanding of contact strategy.

• Action Oriented: Uses strong organisational, project management, and analytical abilities to take on new opportunities and tough challenges with a sense of urgency and enthusiasm.

• Communicates Effectively: Effective written and verbal communication skills and the ability to explain complex technical processes in a simple term that marketers can understand.

• A Collaborator: a natural collaborator and relationship builder working across different disciplines.

• Instills Trust: Gains the confidence of others by modeling honesty, integrity, authenticity, and behaviours that align with FT Live’s values. Exemplifies courage by stepping up to address challenging issues.

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 

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