About Us

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of over one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.


We have offices in more than 35 cities, including London, New York, Hong Kong, Beijing, Manila, Sofia, San Francisco and Tokyo.  Across the FT, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.  Learn more about the FT, at aboutus.ft.com.


What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working, medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found. here.


A reasonable estimate of the salary range for this role is $55,000 to $60,000. To ensure pay fairness, the successful candidate will be offered a salary within the estimated salary range based on a number of considerations including but not limited to: skill set; experience and training; certifications; and other business and organisational needs. The disclosed range estimate is for our NYC office and has not been adjusted for other locations.


This will be a one-year-long contract position with the team. 

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.  Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 

The Role / Position Overview

The Brand Partnerships and Strategy Associate sits within the FT brand and partnerships team, and is responsible for supporting the outputs of the team in the US as well as global projects.  


Working cross functionally, the role will help define the FT’s brand positioning in the US and shape the direction of the FT’s responsible capitalism brand platform, The New Agenda. The role will also be integral in bringing The New Agenda to life for these audiences, delivering campaigns and brand partnerships, and driving the US based contra programme. 


The role will report into the Brand and Partnerships Manager, US and will also work closely with the Head of Global Media Strategy and Brand Partnerships. The role will work in conjunction with the global communications, commercial marketing and creative teams, as well as with the FT’s editorial and commercial staff across the globe with a remit to help grow awareness of, and engagement with, the FT brand in the key US market.


Operating at the very heart of the business, the brand and partnerships team offers a fast-paced and dynamic environment with a positive, creative, and ambitious culture. The role suits a candidate who is confident, driven, strategically minded, and has a real passion for news and digital media.


Key responsibilities

Reach and engage new and targeted audiences in the US through media partnerships:

  • Support media partnership program by reviewing incoming requests, researching key opportunities and assisting in executing programs

  • Identify and scrutinize prospective US media partners that fit with FT, its values and audience

  • Manage newly formed US media partnerships

  • Ensure media partnerships are fully tracked and the results and value analysed, to understand contra media and brand sentiment performance, ensure that this is included in regional presentations and reports

  • Support company activities, including experiences, that target our key audiences in the US

  • Support US-specific brand campaign work as it pertains to the larger US strategy

  • Assist global team with media relations, research, and corporate communications duties as needed


Bring the FT and The New Agenda to life externally and internally:

  • Assist the Brand and Partnerships Manager to create memorable and engaging events, on-site activations and moments that demonstrate FT brand attributes

    • Including curating on-site brand activations, guests lists and RSVPs, invitation design, venue selection, event logistics and promotion and integration of creative into FT Live programming.

  • Maintain the team’s roster of vendors and venues and help with branded merchandise

  • Support the socialisation of The New Agenda in the US through work on department-specific workshops, internal and external communications plans


Support 2023 brand strategy, campaign and partnership planning:

  • Support the project manager, copywriter and design team by drafting brand and content briefs to shape US strategic campaign direction. 

  • Cultivate strong relationships with key US stakeholders including internal teams, external agencies, partners and clients.

  • Undertake research projects into new technologies, competitor and industry reporting and analysis that may inform brand thinking and activities with a particular focus on the US market and audiences.

  • Research insights that will help the FT better understand our target audience in the US, and work with the team to interpret and communicate these. 

  • Collaborate with the Customer Research and Insights team to garner qualitative and quantitative customer research, including their opinions on specific creative campaigns as well as painting a picture to bring the brand to life internally as well as externally.

  • Conduct content analysis that can create US editorial and marcomms storylines.

  • Oversee the database of FT contacts used to create guest lists and speaker lists, including tracking the revolving door and routinely conducting a thorough review to ensure the contacts are up-to-date.


Required Skills / Experience

  • 3 years professional experience in comms, marketing, media, journalism or related fields

  • Experience and interest in communications, digital media and journalism

  • Comfortable working in a complex environment with multiple stakeholders and competing priorities.

  • Experience working in brand strategy, insights, research and/or accounts planning in an agency or inhouse environment.

  • Excellent organisational and creative skills with an eye for detail, premium brand presence, efficiency and accuracy

  • Excellent written and verbal communications skills

  • Computer literacy: Google Apps, MS Office Suite (PowerPoint, Excel, Word)

  • Natural ability to learn and develop new digital communications skills

  • Demonstrable experience working with senior stakeholders


Personal attributes:

  • A proactive, enthusiastic approach with a passion for brand, and how that relates to elevating presence at events and face-to-face interactions

  • Globally-minded with an interest in media, business news and current affairs

  • Able to devise high quality desk research that includes trends analysis, social listening and develop that into presentations and written reports.

  • Highly motivated self-starter

  • High emotional intelligence, confidence and professionalism working with people of all levels internally (editorial and commercial) and externally

  • A creative, flexible, enthusiastic attitude with sound and strategic judgement

  • Comfortable working in a complex environment with multiple stakeholders and competing priorities

  • Willing to consider flexible working hours when necessary

  • Knowledge of data analysis and SQL queries a benefit though not essential.

  • Embody the FT Values: integrity, ambition, trust, curiosity, inclusion, subscriber focus.


Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working, medical cover, and enhanced maternity & paternity packages. Full details of our benefits can be found here.


Further information

Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status (e.g. CDC COVID-19 Vaccination Record Card) , which will be kept confidential. We are an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company.

At the FT, we know our most valuable resources are our people and we embrace our employees’ unique skills, experiences, and perspectives. We are committed to providing an inclusive working environment for all. We are an equal opportunities employer that seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, veteran status, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. We aim to treat all employees in a fair and consistent manner, promote good working relationships to encourage high standards of conduct and performance within a work environment free from harassment, bullying, and discrimination. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, please contact a member of our HR team who will be happy to help.




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