About us

We’re a rapidly growing team building a disruptive Consultancy! We draw on a unique proposition; lived experience of the successful transformation of the FT, operating expertise from experienced practitioners and a proven playbook to help organisations transform to a high performing customer centred model. Our mission is to help organisations build valuable relationships with their consumers and build resilient business models.

The Financial Times is one of the world’s prestigious business media organisations, recognised internationally for its authority, integrity and accuracy. Join us and find an inclusive and fast-paced environment with unique opportunities to support every step of your career.

You’ll be an early team member of a funded startup within an established institution - a rare opportunity. We offer a fun and flexible work environment with a best-in-class benefits package.

Overview

FT Strategies is looking for a highly motivated individual to join our innovative consultancy at this exciting phase of growth. Based at the Financial Times headquarters in Manila, the Marketing Operations Manager will support the Marketing team with audience research, lead management processes, database management, and marketing automation. This is a great opportunity for someone who is interested in building a team in a start-up team environment.  

Key Responsibilities

  • Audience Development: Build data lists of target accounts and contacts for prospecting. 
  • Segmentation: Manage data segmentation and lead scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.
  • Lead Management: Support marketing and sales revenue goals by optimising our lead management process, including lead lifecycle, lead scoring, and sales alerts.
  • Campaign Management: Support the development of campaign flows to successfully move prospects through the customer journey to reach sales readiness. Ensure campaign setup and processes are in line with overall platform architecture and lead flow/scoring programs.
  • Database Management: Develop and maintain the marketing database, conducting regular data cleansing to ensure that the data is standardized and complete. Ensure that the database is compliant to GDPR, ePrivacy and other data regulations.
  • Infrastructure: Own, maintain and improve our marketing tech stack. Work with Digital Marketing to manage the health of our database and lead management processes.
  • Process & Workflow: Identify, design, and document scalable processes that enable the marketing team to be more effective.
  • Performance Measurement: Monitor marketing performance, develop reports, and make recommendations to improve the marketing funnel and sales pipeline.

Key Skills

  • 3+ years experience working in Marketing Operations
  • Working knowledge of HubSpot or other CRM and marketing automation platforms 
  • Ability to assess and optimise lead flows, lead routing rules, lead scoring, lead nurturing and other lead management practices
  • Demonstrated experience in audience research, list building and data segmentation
  • Strong understanding of database structure,  segmentation, data hygiene, and data compliance
  • Knowledge of GDPR and other data protecgtion regulations
  • Technically capable with a meticulous attention to detail and a desire to improve processes
  • Strong analytical skills with an abiliity to draw meaningful insights from marketing data
  • High focus on delivering results and understands the importance of measuring activity
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • A team player, who is a strong, confident communicator and collaborator

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 

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