The FT Financial Literacy and Inclusion Campaign (FLIC), the fast-expanding financial literacy charity founded last year by the Financial Times, will promote financial literacy where it is needed most to have a significant, sustainable societal impact. The charity has been working at the grassroots with gig economy workers and in schools and online learning environments across the UK in its first year. 

Following a very successful social media mini-campaign, FLIC is now seeking to professionalise this with a highly creative and versatile social media and video officer who brings demonstrable experience commissioning memorable influencer-led video content. You will bring your flair for video and design to our Master Your Money programme across Tiktok, Instagram and Twitter. From reels about crypto, to Insta stories explaining compound interest, this short-form content plays a vital role in helping us reach people on their preferred platforms.


The role

You will be responsible for developing and posting assets for the FT Financial Literacy and Inclusion Campaign (FLIC), focusing initially on influencer content as well as a weekly schedule of editorial posts - often sharing pro bono articles written by award-winning FT journalists. 

This role demands a solid understanding of how influencers work with charities and brands and in the financial advice space (influencers) as well as creativity and sharp attention to detail.

The role would be well suited for a social media professional who is ready to use their innovative ideas to create posts that appeal to young people - an initial priority for FLIC - as well as women and disenfranchised groups.

You’ll need to be ideas-driven, proactive and able to:

  • build FLIC’s audiences, cutting through the noisy world of online personal finance to build the charity’s social channels.

  • monitor the financial literacy trends and general social media space developments (.e.g new Twitter algorithm or Tiktok advertising policy), advise on how FLIC can play a role in working with individuals and organisations 

  • track FLIC’s success across fundraising, workshops and education content posted on socials 

  • create and manage content via robust research and management of a range of influencers in line with our ethos and criteria, ensuring we have a strong youth voice and diverse backgrounds represented. Our main platforms are YouTube, Twitter and Instagram

  • work with fact-checkers to ensure all influencer-commissioned scripts are on brand and factually correct

  • manage and report on advertising budget 

  • engage in wider social media conversations and cultivate a community of diverse voices on FLIC’s Twitter,  Instagram, and Tiktok

  • develop our social media strategy aligned with the charity’s values, objectives and key messages

  • work with our volunteers and core team to identify calendar days and tell persuasive and relevant stories 


Is this the role for you?

We’re seeking an experienced social media specialist, ideally with a background working at a charity, fintech, education or youth brand. Our content is shared across YouTube, Instagram, Twitter and our soon-to-launch TikTok channel, so experience across these platforms would be vital. 


  • Content writing experience

  • Willingness and flexibility to create social assets across a range of subject matters and age groups, with support from specialists

  • Experience of creating or commissioning successful short videos and assets designed to inform and entertain 

  • Awareness and experience of personal finance and the social media influencers in this space

  • An affinity with video and concise messaging, this could be professional education resource writing or other examples

  • Video editing and storyboarding

  • Adobe Suite - Photoshop, InDesign, AfterEffects 

  • Designing social media assets in Canva design 


  • A robust understanding of personal finance and up-to-date knowledge of the most important money issues, particularly as they affect young people and their families

  • An interest in and experience of developing, consulting, and co-creating social media content with disenfranchised communities

  • Experience producing learning content (e.g. training or learning videos)  for use in a learning environment. This could be through videos, podcasts, events and workshops


Please submit your application by the end of the day, 31st January 2023.



  • Join a future-focused, high-achieving, and small team

  • Be part of a growing and impactful charity

  • Gain fantastic experience working with well-known journalists and the FT brand


About FLIC 


Supported by the Financial Times, the world’s premier brand in financial journalism and a high calibre board of founding trustees, the FLIC (Financial Literacy and Inclusion Campaign) charity aims to become the global hub for content and information on financial literacy. 

Our people:

You’ll join a team of five staff, all working at least 2 days a week in our welcoming London office along with active and engaged volunteers on a mission to democratise financial education.  

The board:

FLIC is well-supported by the FT and benefits from the insight and rigour of world-class journalists. Our FT trustees, along with their vibrant teams, bring a wealth of enthusiasm and experience: 

Claer Barrett, Consumer editor, hosts ‘Money Clinic’ - a podcast offering a wealth of financial literacy content from which you can draw fun ideas and practical money tips.

Hannah Sarney, Head of audience engagement, brings a wealth of technical expertise and granular insight on boosting our reach. 

Veronica Kan-Dapaah, Head of video and newsroom diversity, whose creativity and journalistic experience has supported our existing efforts. Veronica offers FLIC use of the FT video studio which has helped previous trial content go semi viral and far outperform other videos on influencers’ feeds.



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