About Us
Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organization made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.
Our commitment to diversity and inclusion in the workplace
At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.
The Role / Position Overview
The US B2B & Agency Sales Team sits within the Global Commercial Team and reports to the VP of Americas. The team is responsible for selling advertising and sponsorships into FT products to US based media agencies for both US and international business. The team generates in excess of $30m across our print and digital offerings. Understanding the FT’s position within the ever more complicated media environment is key to the success of this role. Working closely with our Client Relationship Directors and senior team members, you will be instrumental in establishing cohesive business plans aimed at increasing revenue from our key accounts as well as a strong focus on building new revenue lines via untapped client and agency relationships. The successful candidate will be able to convince both key and non-key accounts of the merits of the FT’s editorial proposition, audience, data points and products through intelligent sales narratives and trading initiatives. The successful candidate will be self-motivated, results driven, and have the capacity to learn new skills and systems. The successful candidate will have 1-3 years of experience and a willingness to learn in this role.
Main Duties and Responsibilities:
● Working within a combination of a set patch of clients and canvassing new business from a non-endemic perspective, with a responsibility for creating compelling sales stories aimed at providing both clients and agencies with well thought out communication plans utilizing the FT’s portfolio.
● Executing client’s media plans with accuracy and efficiency while looking at ways in which we can increase the effectiveness of the campaign.
● Building comprehensive action plans that detail the approach to non-core advertising clients
● Negotiating all business on a client by client basis while maintaining strong communication to all stakeholders globally.
● Working consultatively with the FT ad ops and campaign management teams
● Establishing meaningful relationships with the Group Directors, strategy, planning teams and
buying teams within the area of responsibility and ensuring that they understand the FT’s audience profile and portfolio.
● Working with our vast array of syndicated and bespoke research to create compelling sales stories that should be delivered to key personnel with your patch
● Increasing year on year revenue. Where spend is likely to decrease or stop, an active plan to replace deficits
● Actively chasing incoming and pro-active leads, and challenging leads why FT are not part of those plans.
● Using negotiation skills aimed to maximize the FT’s revenue and/or share on all media plans.
● Keeping clients updated on the constantly evolving technical capabilities of the FT and the benefits/opportunities these developments can deliver
Key skills / Experience:
● At least 1-2 years’ ad sales experience
● Strong digital interest and proficiency
● A successful sales record that demonstrates ability to convert new or re-engage lapsed business
● Ability to work in a team-oriented, group environment
● Excellent technical proficiency in Powerpoint, Excel, and Salesforce
● Ability to use analytics to encourage incremental revenue across campaigns
● Experience in using self-initiative to create new revenue opportunities
Financial Times is committed to equality of opportunity. We are determined to create a diverse group at all levels of our company -- and we welcome all members of the community we serve to apply for
openings with us. We have implemented a hybrid working model, whereby you will be required to work from our NY office 2-3 days per week and able to work from home the remainder of the time.
Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working, medical cover, and enhanced maternity & paternity packages. Full details of our benefits can be found here.
Further Information
A reasonable estimate of the salary range for this role is $65,000-$75,000. To ensure pay fairness, the successful candidate will be offered a salary within the estimated salary range based on a number of considerations including but not limited to: skill set; experience and training; certifications; and other business and organisational needs. The disclosed range estimate is for our NYC office and has not been adjusted for other locations. Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status (e.g. CDC COVID-19 Vaccination Record Card) , which will be kept confidential. We are an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or medical disability where it does not pose an undue hardship on the Company. This is a hybrid role, with 2-3 days per week based from our NY office.
At the FT, we know our most valuable resources are our people and we embrace our employees’ unique skills, experiences, and perspectives. We are committed to providing an inclusive working environment for all. We are an equal opportunities employer that seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, veteran status, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. We aim to treat all employees in a fair and consistent manner, promote good working relationships to encourage high standards of conduct and performance within a work environment free from harassment, bullying, and discrimination. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, please contact a member of our HR team who will be happy to help.
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