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Role Overview

We are looking for an enthusiastic, highly motivated individual to join the B2B Data Insights team. The B2B Customer Journey Analyst will have a curiosity for interrogating data, an eye for detail and an understanding of the value of storytelling with data. 

The B2B Customer Journey Analyst will be responsible for supporting the B2B department (Marketing, Customer Success and Sales) in their reporting and analysis needs, both through directly providing this support in the querying and building of data views and also through the development of data models to better understand the B2B customer journey. The role-holder will provide actionable insights to colleagues across B2B. This will involve taking data sources and combining acute business knowledge to shape the findings. You will be transforming insights into easy-to-understand data visualisations/presentations/recommendations to the end stakeholder. 

The B2B Customer Journey Analyst will also work closely with the Customer Analytics team and benefit from being part of the large data/analytics community within the FT. The successful analyst will be expected to hit the ground running with the ability to swiftly understand the B2B data model and organisational context.  


What you will be responsible for

  • Build and maintain a model for B2B that supports ambitious growth. Analysing accounts & users by territory, industry, etc., including:

    • Analysing the end-to-end B2B customer journey to understand growth drivers and risks. 

    • Identifying growth opportunities.

    • Identifying risks

  • Work with the Head of Data Insight (B2B) and the B2B Leadership team to review, agree and maintain metrics and benchmarks to use throughout the B2B customer journey both at operational and strategic levels. 

  • Work with the Head of Data Insight (B2B) and the B2B Leadership team to build robust data model insights, including:

    • Facilitating better targeting and timing of customer interactions throughout the lifecycle.

  • Support the Marketing team in identifying the potential of specific accounts, markets, by geography and/or sector, to help with the allocation of marketing investment in order to maximise acquisition and growth.

  • Carry out regular analysis of the external environment and competitors to identify gaps, risks and opportunities to the B2B offer.

  • Assist the Customer Analytics team on more complex projects using B2B data.


You'll bring to the role....


  • 3+ years of Analyst experience 

  • Thorough, inquisitive, innovative, ‘out-of-the-box’ thinking

  • Self-motivated, with the ability to manage and follow up on multiple tasks simultaneously

  • Strong commercial acumen

  • Talent or experience working across business areas; adaptable to different contexts and able to reach across organisational silos

  • Exposure to working with a wide variety of data sets 

  • The ability to manage stakeholder expectations

  • Experience leading analytics projects

  • Excellent presentation and communication skills - able to present complex data and analytical findings to audiences of varying technical backgrounds. 

  • Proven SQL skills and Advanced Excel skills



  • Skills in Salesforce, Looker or other analytics tools

  • Experience working in a subscription/media-based business 

  • Experience in B2B sales & account growth

  • Experience in data visualisation and familiarity with techniques. 

  • Educated to a degree level.


What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.


Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, talent@ft.com and a member of our team will be happy to help.


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