Bilingual Marketing Executive (Japan Market)

About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

Role Overview

FT Professional (the B2B division of the Financial Times) is seeking a Bilingual Marketing Executive (Japan Market), based in Tokyo. This is an exciting opportunity to help build FT Professional’s portfolio through various marketing campaigns. 

You will work closely with Sales, Customer Success, Editorial, Advertising & Marketing teams to carry out a variety of projects, from ideation to completion, including but not limited to case studies production, translation, email outreach, events, webinars and digital marketing channels.  

This position requires a creative and emphatic strategist who is adept at translating business needs into actionable plans, whilst at the same time ensuring that the output adheres to the FT’s standards.

Responsibilities and goals you’ll own: 

Campaign planning & execution:

• Planning, coordinating and executing effective 12 month marketing plans to ensure our offerings reach the right people at the right time.

• Local and regional creating and executing outbound marketing campaigns across a range of channels, including but not limited to websites, email marketing, digital advertising, SEO optimization,  social and traditional media, influencers and PR.

• Planning and producing engaging lead generation activities that drives revenue

• Briefing, building, segmenting and reviewing data and creative ideas to attract new audiences to FT Professional

• Briefing necessary creative materials to the internal brand team/ marketing agency including but not limited to print, social media assets and digital ads.

• Designing and deploying compelling email campaigns, ensuring our messaging and copy are highly engaging and resonate with our key audiences and design is aligned with FT Professional branding in bi-lingual (English & Japanese) journeys

• Work closely with sales to generate market demand on specific new business goals and align on performance measurement metrics.

• Work closely with customer success on specific client retention goals, and on offer alignment

• Leverage on local partnerships opportunities that is currently not accessible outside of Japan in events, webinars and sponsorships (e.g but not limited to; FT Corporate communications, Editorial, Nikkei) & explore opportunities with Nikkei/FT cross promotion (Nikkei Asian Review, NMP, Nikkei Shimbun)

Campaign Analysis & Reporting:

• Reporting on audience engagement and booking trends to the regional marketing team on weekly basis

• YOY analysis for all marketing channels for each campaigns

• Creating reports including stats, images and videos for key stakeholders

• Conducting a detailed campaign analysis that will inform marketing strategy for the following year

What you’ll need: 

• Professional marketing experience preferably in B2B sunscriptions and/or in a media organisation

• With excellent copywriting skills

• Excellent organisation, analytical and time management skills to manage end-to-end campaigns and work under pressure to meet deadlines.  

• Strong communicator with experience in building, nurturing and maintaining relationships across all levels of business (internal and external)

• Well-developed influencing skills to gain commitment from external vendors and internal stakeholders

• Excellent presentation and communication skills with the ability to ask good questions and speak with confidence about the value proposition

• Ability to work collaboratively and cross-functionally

• High level of initiative and motivation

• Proficiency with Marketo, Salesforce, Google Doc, Sheets and Microsoft Office Excel

• Strong understanding of budgeting and ability to exercise appropriate judgement

Organizational Interlocks:

• Customer success management team

• Digital marketers

• Marketing operations

• Customer marketers

• Product marketers

• Sales teams

• Customer Relationship Management teams

 What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 

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