What started with a shared love of food and technology has evolved to become the only neutral, cross-brand platform that seamlessly brings appliances, home cooks, and recipes together–Fresco’s KitchenOS.
Smart kitchen appliance users are expected to reach 248 million worldwide by 2027. The Fresco KitchenOS platform is designed to facilitate the transition to that future for both appliance makers and home cooks. Fresco connects any compatible appliance, across brands so that users can focus on what they do best, preparing meals and are committed to building the best possible cooking experience.
From iPads and smart speakers to appliance screens and smart home assistants, Fresco delivers an effortless cooking experience and connects dots in the kitchen. Fresco partners with the appliance makers like BOSCH, Kenwood, Instant Brands, GE Appliances, Electrolux, LG, Thermomix and Panasonic and are growing fast.
Founded in 2012, Fresco currently operates globally and has offices in Dublin, Ireland, and Spain.
About the role.
Fresco is looking for an experienced public relations leader to join the Marketing Team. Reporting to our CMO and working closely with our Head of Communications and Brand Marketing, the PR Manager will be responsible for the development and execution of Fresco’s public relations and thought leadership strategies. This is a unique opportunity to be the first in-house PR expert at Fresco and shape the PR strategy for the business.
Fresco is based in Dublin but this role is remote-friendly.
Your responsibilities:
- Lead the development and execution of the end-to-end PR and thought leadership strategies, plans, and tactics to support company goals and initiatives.
- Act as strategic advisor to leadership and internal stakeholders as it relates to media relations and communications strategies; set and manage expectations with internal stakeholders
- Bring, develop, and nurture relationships with media. Target, pitch, and deliver top-tier and industry publications.
- Proactively create media opportunities for the company and solutions to comment on relevant industry topics and trends.
- Create awareness around our story and solutions, and how the company is evolving.
- Collaborate closely with cross functional teams (Marketing, Sales, Product, Customer Success, Engineering, external partners, etc) on coordinated campaigns, events, and launches.
- Develop and implement media relations strategies for the company’s products and services during launches and events, including a crisis management strategy when necessary
- Effectively position the leadership team and key stakeholders as thought leaders and spokespeople on topics such as smart kitchen technology, AI, smart recipes, Matter, and IoT, and identify speaking/media opportunities for them.
- Develop and nurture a network of key opinion leaders (KOLs). Identify and manage collaboration opportunities with KOLs to augment Fresco’s brand and solutions.
- Lead PR for events, including press conferences, trade shows, conferences, and industry showcases, representing the company as a spokesperson.
- Collaborate with the analytics team on creating, monitoring and reporting on KPIs to measure success of our PR efforts.
Your skills.
- Ability to provide high level counsel about communications in different aspects including strategy, thought leadership building, media relations as well as issues and crisis management.
- Excellent written and communication skills in developing materials including reports, communications plans, statements, press releases, and other supporting material.
- Strong team-focused approach to collaboration; responsive and thoughtful in internal communications
- Results-driven and detail-oriented.
- Natural self-starter who loves to get stuff done.
- Excited to join a fast growing company.
Your experience.
- At least four years of progressive experience in a public relations role for a PR firm or as an in-house PR specialist / manager.
- Proven track record of success in PR and communications, ideally with experience managing media relations for a B2B technology business.
- Extensive experience partnering with external stakeholders on PR and communications for partnership announcements and product launches.
- Existing media relationships with top-tier and industry media outlets.
- Experience managing campaigns on social media and other channels.
Desired skills and experience.
- Passion for technology and cooking.
- Experience working with startups and scaleups.
- Tech-savvy with a strong online presence on one or more social networks to build relationships with media and influencers.
Expectations.
In 3 months, you’ll have developed relationships with key stakeholders, and gained an understanding of our target customers and solutions. You will also have developed a 6-month PR and thought leadership strategy.
In 6 months, you’ll have executed on your 6-month plan and start to demonstrate results in the form of media placements and speaking opportunities.
Application process:
Please include a cover letter in your application. We'd love for you to showcase your storytelling here and highlight to us why you got into PR and what you feel you bring to the table (excuse the pun). It doesn't have to be long but let it show who you are.
Interview process:
We will endeavour to have your Cover letter and CV reviewed and responded to within 48 hours. If called for interview our process for this role is as follows:
- Recruiter Screen
- Get to know you call, cover your CV and give you background on Fresco and the role
- 1st round with our Head of Communications and Brand Marketing & our VP of B2B Marketing in Growth/Marketing
- We will cover your background and experience and how it relates to our skills requirements listed above
- 2nd round with our Chief Marketing Officer
- A chance to get to know who you will be working with, we'll cover some of your experience again but give you a chance to get to know us better and we will brief you on what we're looking for in our presentation round so you can be fully prepared.
- 3rd round is a Presentation
- We'll share a topic for you to present on (presentation will be about 25 minutes and another 15/20 minutes for Q&A
- Chat with our CEO
- Our CEO will be a key resource for you to do your job, this is a chance for you to get to know them and them you.
Full compensation is based on candidate experience and qualifications.
Fresco is committed to the full inclusion of all qualified individuals. As part of this commitment, Fresco will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact careers@frescocooks.com
What’s it like working at Fresco?
We get a lot done by prioritising well and being effective instead of busy. We care deeply about our customers and the product experiences we provide. We treat each other with respect, speak our minds, and always listen to each other—regardless of function or seniority. We are authentic, humble, and most importantly, trust each other to do a great job.
When we aren’t working, you’ll find us on company retreats, cooking for each other, singing in punk bands, climbing mountains, or playing video games - we are an eclectic bunch, but we share a passion for food and cooking.
We offer a competitive compensation package, equity, healthcare, a hybrid working model, and much more.
Like with any good meal, a career at Fresco is both rich and rewarding, with many opportunities and room for growth. If you’re ready to serve up your best work at Fresco, get in touch!
What you’ll get.
- The chance to work at a hyper-growth, venture-backed startup in a budding industry
- The ability to feel true purpose in your work and generate success on a global platform
- Competitive compensation
- Meaningful share options as part of our Employee Share Option Scheme
- A stipend each year to level up your skills–courses, conferences, books, screencasts, or whatever challenges you
- A flexible, hybrid work model to suit your needs
- The opportunity to work remotely from anywhere in the world for up to 1 month per year
Just like the ingredients in our kitchen, we believe that diversity of ideas is what makes the workplace great. Fresco is proud to be an equal opportunities employer, and we are committed to building a diverse and inclusive workplace. We welcome and encourage applications from candidates from a range of national, ethnic, or cultural groups. This job description works as a guide for the caliber of person we need, but we also understand that skills are transferable. If you are an exceptional candidate with mismatching experience, please apply and explain why you would be a great fit for Fresco.
