Generation Home

Our mission

Our ambition at Generation Home is to create a housing market that serves everyone in society.

We believe that homeownership should be accessible to all because it delivers better outcomes for individuals and the communities in which they live.

Homeownership is:

  • An engine for wealth creation.
  • A promise of future financial security.
  • An important part of many people’s feeling of independence.
  • An investment into a community.

We have started with lending to first-time-buyers, because this is the most broken part of the housing market currently.

From here, we have plans to take on every bit of the process that currently doesn’t serve customers – from other lending products, through conveyancing & surveys, to new ways to unlock wealth from a home you have purchased.

Our journey so far

We have launched our business with product features that promote flexibility around buying with others. Most first-time buyers need help - whether that be with deposit, income, or both.

We also offer better solutions to those who want to help their loved ones onto the property ladder and open this possibility to millions of families and friends who would not otherwise have this luxury.

But our ambition has never been confined to this domain. Building solutions for the Bank of Mum & Dad is a stepping stone to serving everyone who wants to become a homeowner. 


Note to recruitment agencies: We're not working with external recruiters at the moment. Any unsolicited CVs will be rejected. Thank you.

Current Job Openings


Finance & Capital Markets

Senior Product Data Analyst
London, England, United Kingdom, Remote

Business Development