About the role: 

 

Marketing Operation Analyst is a role directly reporting to Campaign Marketing Lead. Main responsibility of this role is to do daily execution of high-performing campaign management, conduct experiments, build and track channel performance and use data to enhance initiatives in order to successfully respond to evolving business needs.

 

What You Will Do (Responsibilities): 

 

Schedule and Publish Communication

  • Create and maintain channel calendar - GoToko Marketing sheet (banner calendar)
  • Work with campaign marketing to fill in calendar schedule with the most up to date schedule
  • Ensure the deliverables are ready according to operations SLA and perform final QC on the content
  • Ensure the accuracy & timeliness of published communication

 

Promotion Upload

  • QC the final promotion list
  • Upload the All communication in app (SKU, Banner, Voucher, Story)

 

Channel Effectiveness 

  • Evaluate the engagement rate of each communication channels
  • Do A/B Testing or experimentations to prove which communication treatment works best in a specific channel
  • Making Regular Report of Channel and Asset Performance



What You Will Need (Requirements): 

  • Bachelor’s degree preferably in Marketing / business
  • Fresh Graduate are welcome (as long as has intern experience at Ecommerce or B2B company) or 1+ year working in marketing operation or business operation field, preferably from Ecommerce/ e-B2B companies
  • Meticulous, detailed, hardworking and resourceful individual
  • Accustom to fast paced working environment & tight deadlines
  • Experience with Google Docs and able to formulate simple formula in Excel
  • Plus: Experience with clevertap

 

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