About Jumia:

Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.


Our platforms consist of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets. Through our online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products and also hotel and flight bookings or restaurant delivery.


With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact for Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation. 


In this role you will be in charge of all the marketplace sourcing strategy and execution, you will be leveraging local human resources and tech resources to increase the high quality assortment in Jumia and engage the merchants onboarded​



  • Define the acquisition strategy for the group, for Ecommerce and On Demand Services: This implies assortment gap analysis, market research, internal data analysis, competition benchmark
  • Steering acquisition performance (# leads, time to go live, lead to live and live to active)
  • Steer the acquisition performance at channel level to foster the number of relevant sellers coming to Jumia
  • Revamp all the training ecosystem at Jumia to ensure the most efficient onboarding and self training for sellers
  • Protect the CXP regarding newly onboarded sellers with incentives and restrictive measures
  • Ensure that all the sellers and assortment onboarded are compliant to local and international laws
  • Improve processes to reduce time to go live, make new sellers active, improve the quality of new seller operations
  • Wave every acquisition blocker to increase self-signup successful onboarding
  • Improves the operational flows to manage Leads, registered sellers and new live sellers
  • Improve the technology supporting the onboarding of new sellers
  • Works closely with Product development team to create the tech roadmap for acquisition and incubation (starting by self sign up features)
  • Innovate and develop solutions to maximize the chances for new sellers to sell (minimum traffic allocation, etc.)
  • Develop automatic control measures to protect the CXP and ensure the right quality level (e.g auto cancel features for ODS)


KPI and Metrics (non exhaustive list )

  • #Live sellers
  • #Active sellers
  • %Active sellers
  • #Items listed
  • Revenue/ sellers
  • #Items sold
  • NPS New sellers


Required Skills & Qualifications  

  • Ecommerce on acquisition or incubation
  • Consulting experience (2 to 5 years)
  • Product Manager on similar topics
  • Structured and process driven
  • Great analytical skills
  • Good communication skills

We Offer 

  • A unique experience in an entrepreneurial, yet structured environment
  • A unique opportunity of having strong impact in building the African ecommerce sector
  • The opportunity to become part of a highly professional and dynamic team
  • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders 

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