About Jumia:

Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.

 

Our platforms consist of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets. Through our online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products and also hotel and flight bookings or restaurant delivery.

 

With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact for Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation. 

 

Responsibilities

  • Own the channel strategy and management across the performance marketing mix, including paid social, search, display, affiliates, sponsored content, email marketing, direct marketing CRM and more.
  • Data driven with strong quantitative and web analytical skills (Google Analytics, Adobe/Omniture/PowerBI) and think in terms of LTV, ROI, and your E2E impact on the bottom line of the business.
  • Develop innovative CRM and email marketing strategies utilizing customer cohort data to build on customer LTV.
  • Owns planning and budgeting of a 7-figure budget with precise acquisition & revenue targets with strictly defined efficiency metrics CAC, CPO
  • Deep understanding of the user journey and funnel, sales cycle and product lifecycle and their respective pressures on the marketing organization to drive demand and revenue.
  • Ability to both lead and drive autonomously and to tight deadlines with regular updates to key stakeholders
  • Growth mindset with clear iterative improvement process, launch, test, iterate, scale, repeat and focus on the end objective.

 

Required Qualifications:

  • 6+ years of digital/performance marketing/Telco experience & in developing and executing advertising strategies.
  • A Bachelor’s Degree or equivalent in marketing, business or engineering
  • Deep understanding of complex multi-channel customer lifecycles across segments
  • Working knowledge of SEO
  • Deep understanding and proven track record of managing acquisition and retention focused campaigns, strategies and benchmarks.
  • MarTech enthusiast - CMS, CRM experience preferred
  • Experience working in Facebook Ads, Google Ads, DoubleClick, Google Analytics, Webmaster Tools, etc.
  • Experience with A/B and multivariate experiments/testing.
  • Experience driving engagement and conversion through targeting, creative, and testing at scale & collaborating with and influencing executive management.

Skills & Competencies:

  • A passionate leader with strong problem solving and analytical ability, with a track record of “test & learn” mindset
  • An effective communicator & excellent team player who knows how to build teams, inspire team members to output their best work and can earn stakeholders confidence to drive toward common goals
  • Strong analytical skills with ability to analyze complex data to make meaningful and actionable decisions
  • Experience and desire for working in a start-up environment, contributing to developing business infrastructure and aggressively scaling a high growth business
  • Ability to multi-task and work in cross-functional, fast-paced environments with the pressure of multiple deadlines, multiple partners/vendors, and complexity
  • Advanced Excel skills (Pivot Tables, Macros, etc.) and experience with BI platforms
  • Interest in looking outside the existing toolbox – comfortable evolving with the ever-changing landscape

We Offer 

  • A unique experience in an entrepreneurial, yet structured environment
  • A unique opportunity of having strong impact in building the African ecommerce sector
  • The opportunity to become part of a highly professional and dynamic team
  • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders 

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