About Jumia:

Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.


Our platforms consist of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets. Through our online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products and also hotel and flight bookings or restaurant delivery.


With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact for Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation. 


The CMO is the full owner of the marketing strategy and deliverables. He will be managing a team of marketing specialists for all categories and channels. Along with the CEO, the CMO is the key point of contact for Jumia top management marketing related decisions. Eventually, the CMO is responsible for the organisation of marketing activities, the development and delivery of a fully integrated marketing strategy for the business.

Main responsibilities:

  • Identify Jumia's target and positioning
  • Set marketing objectives, strategy and action plans
  • Define a marketing strategy including online and offline marketing targets in order to boost our reputation, traffic,  assortment and sales 
  • Analyze KPIs and brand tracker 
  • Analyze our positioning vs competitors 
  • Manage marketing budget and diversify investments in a strategic way 
  • Lead online advertising operations  including display, SEM, SEO, community management, email marketing and PR
  • Lead offline advertising operations  including TV, Radio,PR and events 
  • Manage all communication partners (media agencies, design, production...) 
  • Analyze  online and offline campaign performances
  • Define a strategy to develop our presence on social networks and deploy action plan.

Skills required:

  • Master's in top business or marketing schools
  • 5+ years professional experience in communication/marketing 
  • Masters marketing processes from planning to execution
    • Experience in communication agencies as a strategist is a plus 
    • Experience in digital marketing is a plus 
  • Strong english skills.

Expected personal skills

  • Strong management and inter-personal skills
  • Exceptional communication skills
  • Strong data analysis, strategic and communication skills. 
  • Very detail oriented
  • Ability to anticipate, structure and organize
  • Autonomous
  • Resistant to stress
  • Finding simple solutions to complex problems.

We Offer 

  • A unique experience in an entrepreneurial, yet structured environment
  • A unique opportunity of having strong impact in building the African ecommerce sector
  • The opportunity to become part of a highly professional and dynamic team
  • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders 

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