About Jumia:
Jumia believes that technology has the potential to transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.
Listed on the New York Stock Exchange (NYSE) in 2019, Jumia is the leading e-commerce company in Africa, operating in 11 countries. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions. The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion and beauty.
What you will be doing
- Monitor and analyze daily performance KPIs to assess the performance of marketing initiatives, activity, customer acquisition, and conversion rates.
- Identify trends, patterns, and insights from data analysis to optimize marketing strategies and improve overall performance
- Develop and maintain performance dashboards and reports to provide regular updates to stakeholders
- Track and analyze the performance of various marketing channels, including Paid Media, Social media, CRM, and SEO
- Identify opportunities for optimization and growth by evaluating channel effectiveness and ROI
- Provide hands-on support in CRM by segmenting customer data and developing targeted campaigns to improve customer retention and engagement
- Conduct in-depth data analysis to identify actionable insights, trends and recommendations
- Continuously monitor and evaluate data quality and integrity to ensure accurate reporting and analysis
What we are looking for
- Bachelor's or Master's degree in Business, Computer Science, Statistics, or a related field
- Proven experience in performance management, data analysis, and CRM
- Strong analytical skills and proficiency in data analysis tools and techniques (including SQL & Python)
- Experience with CRM systems and marketing automation platforms
- Excellent communication and presentation skills
- Strong attention to detail and problem-solving abilities
- Knowledge of digital marketing channels and strategies is a plus
We Offer:
- A unique experience in an entrepreneurial, yet structured environment
- A unique opportunity of having strong impact in building the African e-commerce sector
- The opportunity to become part of a highly professional and dynamic team
- An unparalleled personal and professional growth as our longer term objective is to train the next generation of leaders
