About Jumia:
Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.
Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.
In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.
What you will be doing:
- Implement the company’s Social Media marketing strategy
- Running Jumia social media accounts (Facebook, Twitter, Instagram, WhatsApp, blogs)
- Develop content, brand awareness, and generate traffic to the various accounts
- Cultivate leads by reaching out to people on social media and turning this to sales
- Ensure consistent growth of likes, fans, followers, tweets, reach and engagement of our customers
- Attend and share Jumia events with the online community
- Ensure status updates, landing pages or Facebook ads create a lasting effect on the audience
- Promote and grow the Jumia brand online
- Listen, respond, ask questions and engage with the audience
- Create relevant content to reach the company’s ideal customers.
- Create and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Oversee design (Timeline cover, profile pic, thumbnails, ads, landing pages, profiles and blogs)
- Compile report for management showing results of engaging on social media
- Become an advocate for the Company in Social Media spaces
- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
We Offer:
- A unique experience in an entrepreneurial, yet structured environment
- A unique opportunity of having strong impact in building the African e-commerce sector
- The opportunity to become part of a highly professional and dynamic team
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders
