About Jumia:
Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.
Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.
In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.
What you will be doing:
- Campaign Management:
- Lead the planning, execution, and optimization of sponsored product advertising campaigns across platforms such as Amazon, Google Shopping, and other relevant channels.
- Develop campaign strategies, targeting tactics, keyword optimization, and bid management strategies to achieve campaign objectives and maximize ROI.
- Team Leadership:
- Lead and mentor a team of sponsored product specialists, providing guidance, coaching, and support to ensure high-quality execution of campaigns and continuous professional development.
- Set clear performance expectations, goals, and KPIs for the team, monitoring progress and providing feedback and recognition.
- Campaign Optimization:
- Monitor campaign performance metrics, analyze data insights, and provide recommendations for optimization to improve targeting, reach, engagement, and conversion rates.
- Conduct A/B testing and experimentation to evaluate ad creative variations, targeting options, bidding strategies, and other factors influencing campaign performance.
- Client Communication:
- Serve as the primary point of contact for clients, providing regular updates on campaign performance, insights, and optimization efforts.
- Collaborate with clients to understand their business objectives, requirements, and feedback, ensuring alignment with campaign strategies and tactics.
- Reporting and Analysis:
- Prepare regular reports and dashboards to track key performance indicators (KPIs), ad spend, reach, engagement, conversion metrics, and other relevant metrics.
- Analyze campaign performance data, identify trends, insights, and opportunities for improvement, and communicate findings to stakeholders.
- Vendor Management:
- Evaluate and onboard new advertising vendors, platforms, and technologies, assessing their capabilities, suitability, and alignment with campaign objectives.
- Manage relationships with advertising vendors, negotiating contracts, terms, and pricing agreements to ensure favorable terms for the organization.
What we are looking for:
- Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
- Experience in digital advertising, with a focus on sponsored product advertising campaigns.
- Proven track record of managing and optimizing sponsored product campaigns across platforms such as Amazon, Google Shopping, and others.
- Strong leadership and team management skills, with the ability to inspire, motivate, and develop a high-performing team.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients, vendors, and internal stakeholders.
- Analytical mindset and strong data analysis skills, with the ability to interpret campaign performance data and derive actionable insights.
- Proficiency in advertising platforms, tools, and technologies, as well as Microsoft Office suite.
- Deadline for applications: 28-02-2025
- Rounds of Interviews:
- HR Screening
- Technical Meeting with potential manager
- Technical Meeting with functional manager
#LI-Onsite
We Offer:
- A unique experience in an entrepreneurial, yet structured environment
- A unique opportunity of having strong impact in building the African e-commerce sector
- The opportunity to become part of a highly professional and dynamic team
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders
