At Jumia, mobility is at the heart of our people development approach. This job board helps us establish more transparency in available opportunities in the company to promote mobility.
You need to follow simple guidelines:
- Before applying, make sure you discussed the opportunity with your direct manager and both of you agree that this is positive for your development (Direct manager to draft a recommendation letter).
- Please ensure there is a match in level & location.
Key Responsibilities:
- Manage omni-channel best practices and execute marketing and triggered-based campaigns that drive incremental ROI for the business, leveraging industry best practices.
- Develop omni-channel customer journeys via test-and-learn initiatives, deriving insights from post-campaign analysis, and sharing recommendations with key stakeholders across the local marketing teams.
- Drive insights from post-campaign analysis, database mining, web analytics, and test-and-learn initiatives to drive and optimize customer loyalty, acquisition, retention, personalization, and promotional strategies.
- Work with business partners to define new projects and design solutions that increase the ROI of marketing campaigns
- Develop and implement comprehensive CRM strategies in collaboration with cross-functional teams to drive customer acquisition, retention, and loyalty.
- Analyze customer data and insights to identify opportunities for segmentation, personalization, and targeted communication.
- Coordinate with internal stakeholders, including marketing, sales, product development, and IT teams, to align CRM initiatives with overall business goals.
- Monitor and analyze CRM performance metrics and KPIs to evaluate CRM initiatives effectiveness and identify areas for improvement.
- Drive continuous improvement of CRM processes, systems, and methodologies through A/B testing, performance analysis, and feedback loops to enhance efficiency and effectiveness.
- Stay updated on industry trends, best practices, and emerging technologies in CRM and customer marketing to drive innovation and competitive advantage.
- Manage and prioritize project tasks, resources, and dependencies effectively to achieve CRM projects objectives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- Proven track record of 5+ years in CRM or customer marketing roles, preferably within e-commerce, retail, or technology sectors.
- Strong analytical skills with the ability to interpret data, extract insights, and make data-driven decisions.
- Experience with CRM platforms and marketing automation tools.
- Excellent communication and interpersonal skills with the ability to collaborate effectively across teams and influence stakeholders at all levels.
- Results-oriented mindset with a focus on driving business impact and achieving measurable outcomes.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and challenges.
- Passion for innovation, creativity, and continuous learning in the field of CRM and customer experience.
