At Jumia, mobility is at the heart of our people development approach. This job board helps us establish more transparency in available opportunities in the company to promote mobility.
You need to follow simple guidelines:
- Before applying, make sure you discussed the opportunity with your direct manager and both of you agree that this is positive for your development (Direct manager to draft a recommendation letter).
- Please ensure there is a match in level & location.
About Jumia
Jumia is a leading e-commerce platform in Africa. Our marketplace is supported by our proprietary logistics business, Jumia Logistics, and our digital payment and fintech platform, JumiaPay. Jumia Logistics enables the seamless delivery of millions of packages while JumiaPay facilitates online payments and the distribution of a broad range of digital and financial services.
We are fueled by the belief that technology has the potential to transform everyday life in Africa, for the better. We built Jumia to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.
Jumia counts over 5,000 people across more than 10 countries, a diverse group of talent with different backgrounds, experiences and perspectives, driven by a common ambition to help build the digital future of Africa.
Africa is one of the fastest growing economies in the world, offering excellent opportunities in a vibrant and booming environment. Its economic growth has enabled innovative businesses to flourish and this is where Jumia steps in. We are currently looking for talented people with a passion for emerging markets and Africa to join our team and embark on our exciting journey.
What you will be doing:
- Plan, manage and execute all campaigns of Jumia (Tier 1, weekly campaigns, Super Brand Day, any other franchise)
- Establishing a 12 months rolling campaign planning
- Define campaign concept and plan to drive acquisition, usage and engagement (deals logic, games, animations, user flow etc)
- Define consumer needs and hunting list to support each campaign and work closely with commercial teams to ensure we source good assortment and deals for the identified needs
- Build the marketing 360 plan across channels that will support each campaign and make sure it is executed properly
- Gather learning & performance data from all stakeholders and enrich the calendar accordingly
- Create and follow performance dashboards
What we are looking for:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience in campaign management, preferably in an e-commerce or digital marketing environment.
- Demonstrated success in planning and executing various campaigns, including Tier 1, weekly, and special brand campaigns.
- Ability to establish and execute a 12-month rolling campaign plan aligned with business goals.
- Strong strategic thinking to define campaign concepts that drive customer acquisition, engagement, and usage.
- Excellent collaboration skills to work closely with commercial teams in identifying consumer needs, sourcing assortments, and negotiating deals.
- In-depth knowledge of marketing principles and practices across various channels.
- Ability to build a 360-degree marketing plan supporting each campaign
- Strong analytical skills to gather and interpret data, derive actionable insights, and optimize campaign performance.
- Experience in creating and monitoring performance dashboards
- Creative thinking to design engaging campaigns, incorporating elements such as deals, games, animations, and user flow.
- Exceptional organizational skills to manage multiple campaigns simultaneously and meet deadlines.
- Effective communication skills, both written and verbal..
- Ability to adapt to a dynamic and fast-paced e-commerce environment.
- Willingness to stay updated on industry trends and best practices.
- Strong problem-solving skills to address challenges and optimize campaign effectiveness.
- Proficient in using marketing tools and platforms.
- Comfortable with data-driven decision-making.
- Proven track record of achieving campaign-related KPIs and objectives.
- Leadership skills to guide cross-functional teams and ensure successful campaign execution.
We offer you a career with
- A unique experience in an entrepreneurial, yet structured environment
- The opportunity to become part of a highly professional and dynamic team working around the world
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures
