At Jumia, mobility is at the heart of our people development approach. This job board helps us establish more transparency in available opportunities in the company to promote mobility.
You need to follow simple guidelines:
- Before applying, make sure you discuss the opportunity with your direct manager and that both of you agree that this is positive for your development (written approval from your direct manager will be required).
- Apply with your Jumia e-mail.
What you will be doing:
- Campaign Management:
- Lead the planning, execution, and optimization of sponsored product advertising campaigns across platforms such as Amazon, Google Shopping, and other relevant channels.
- Develop campaign strategies, targeting tactics, keyword optimization, and bid management strategies to achieve campaign objectives and maximize ROI.
- Team Leadership:
- Lead and mentor a team of sponsored product specialists, providing guidance, coaching, and support to ensure high-quality execution of campaigns and continuous professional development.
- Set clear performance expectations, goals, and KPIs for the team, monitoring progress and providing feedback and recognition.
- Campaign Optimization:
- Monitor campaign performance metrics, analyze data insights, and provide recommendations for optimization to improve targeting, reach, engagement, and conversion rates.
- Conduct A/B testing and experimentation to evaluate ad creative variations, targeting options, bidding strategies, and other factors influencing campaign performance.
- Client Communication:
- Serve as the primary point of contact for clients, providing regular updates on campaign performance, insights, and optimization efforts.
- Collaborate with clients to understand their business objectives, requirements, and feedback, ensuring alignment with campaign strategies and tactics.
- Reporting and Analysis:
- Prepare regular reports and dashboards to track key performance indicators (KPIs), ad spend, reach, engagement, conversion metrics, and other relevant metrics.
- Analyze campaign performance data, identify trends, insights, and opportunities for improvement, and communicate findings to stakeholders.
- Vendor Management:
- Evaluate and onboard new advertising vendors, platforms, and technologies, assessing their capabilities, suitability, and alignment with campaign objectives.
- Manage relationships with advertising vendors, negotiating contracts, terms, and pricing agreements to ensure favorable terms for the organization.
What we are looking for:
- Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
- Experience in digital advertising, with a focus on sponsored product advertising campaigns.
- Proven track record of managing and optimizing sponsored product campaigns across platforms such as Amazon, Google Shopping, and others.
- Strong leadership and team management skills, with the ability to inspire, motivate, and develop a high-performing team.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients, vendors, and internal stakeholders.
- Analytical mindset and strong data analysis skills, with the ability to interpret campaign performance data and derive actionable insights.
- Proficiency in advertising platforms, tools, and technologies, as well as Microsoft Office suite.
- Deadline for applications: 28-02-2025
- Rounds of Interviews:
- HR Screening
- Technical Meeting with potential manager
- Technical Meeting with functional manager
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