About Us

Founded by experienced cloud security experts, Lightspin's Cloud Native Application Protection Platform (CNAPP) solution empowers organizations to start seeing their cloud stack from an attacker’s perspective and instantly identify, prioritize, and remediate any open attack paths using graph-based technology. Agentless, effective, and loved by DevOps, Lightspin delivers a comprehensive view of hybrid clouds including AWS, Azure, GCP, and Kubernetes. 

Lightspin has raised $25M in Series A and is backed by leading venture firms like Dell Ventures, IBM and Ibex Investors with industry-renowned cybersecurity experts on the board and management team. 

Joining our team means that you'll work with the most advanced technology, in a 50/50 gender-balanced environment, where it's all about our people and everyone is able to make an impact on our technology and culture. We value individuals who bring a unique perspective and are passionate about their work. 

About the Role

The ideal candidate is proficient and highly experienced at managing digital marketing for B2B demand generation, ideally for a SaaS startup or a technology company, with proven experience at creating top of funnel, generate qualified leads that convert into deals and opportunities. 

You will be responsible to manage our digital channels and execute digital marketing campaigns utilizing search engine marketing, display advertising, social media marketing, remarketing, ABM, content marketing, database marketing, email marketing, video advertising and other channels. 

You will generate leads and revenue, measure, and report on KPIs such as CPL and ROI. You will work with external team and external vendors and implement the demand generation strategy. 

You will report to the Director of Demand Generation and be part of a multicultural global team. Candidates based in New York area are preferred. Among your responsibilities are:

  • Create, manage, and optimize campaigns from concept to execution across multiple digital channels
  • Create and manage SEM and PPC campaigns
  • Create and manage compelling content copy for email marketing, landing pages, and content syndication
  • A/B test campaigns, creatives, channels and platforms
  • Support field marketing initiatives
  • Build dashboards and attributions models
  • Collaborate and manage external vendors
  • Collaborate with internal teams and cross functional departments
  • Track, measure, and report on the performance of the channels and campaigns

Requirements

  • 5+ years’ experience with demand generation focused digital marketing for B2B, ideally for SaaS or technology company
  • Proven experience with generating qualified B2B leads, with the ability to generate high, predictable, volume of leads at a low CPL
  • Proficient in Google AdWords – search, display and remarketing, LinkedIn PPC ads. Google AdWords certification is a plus
  • Experience with ABM
  • Experience with content marketing, email marketing, lifecycle marketing and segmentation
  • Experience with attribution and tracking, SEO, and content
  • Experience with Google Analytics, Google Tag Manager, Google Data Studio
  • Ability to craft highly converting copy for ads, landing pages, content marketing and email campaigns that will generate clicks and conversions
  • Experience with Hubspot Marketing Automation platform
  • Experience with website management using a CMS, such as Wordpress and Pagecloud is a plus
  • A marketing degree and/or CIM qualification preferred
  • Full proficiency in English- both verbal and written
  • Hybrid and flexible
  • Salary range $90,000-$120,000

If your experience is close but doesn’t fulfill all requirements, please apply. We are building a special company and value people with different backgrounds, perspectives, and experiences.  

Lightspin is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

  • Employment eligibility to work with Lightspin in the U.S. is required as the company will not pursue visa sponsorship for this position

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