Our vision is to transform presentations, meetings and lectures by turning passive audiences into engaged contributors. We make this possible through our interactive presentation platform where the traditional presentation monologue becomes an inclusive dialogue. We believe in the power of together and that the most successful leaders listen to be heard.
With Mentimeter, users become the best presenter they can be. Meetings become more productive, participants learn more and have fun whilst doing it.
We have more than 300 million users and customers worldwide, on our way of making the world a better place, one presentation at a time.
The role:
As a Lifecycle Marketing Analyst at Mentimeter, you play a crucial role in optimizing our lifecycle marketing communication strategies to boost user engagement and conversion rates. This position is ideal for someone who excels in a data-driven environment and are committed to improving the user and customer lifecycle journeys through insightful analytics. Your expertise in analyzing key metrics and indicators will drive data-informed decision-making and contribute to the overall success of our Lifecycle Marketing team.
What You’ll Do:
- Develop insights: Continuously collect and analyze user data, integrating communication engagement metrics with product usage and account-specific data to enhance our understanding of user and customer behaviors across different lifecycle stages.
- Optimize communication: Employ a data-oriented approach to initiate testing and experimentation. Together with Marketing Automation Managers create hypotheses, segment identification, and trigger points for effective communication. Utilize analytics to evaluate campaign performance, refine user engagement strategies, and propose areas for enhancement.
- Support decision-making: Track and report on the performance of all lifecycle marketing communications, providing visual and actionable insights to key stakeholders across Marketing, Product and Sales teams. Develop and refine KPI frameworks within the Lifecycle Marketing team that align with Mentimeter’s strategic goals.
- Cross-functional collaboration: Forge strong connections with colleagues across Marketing, Data analytics, Product, and Sales to ensure a unified understanding of the user and customer experience throughout their lifecycle.
This role reports to our Lifecycle Marketing Manager.
We believe you have:
- Minimum of 5 years of experience in analytics, preferably within lifecycle marketing and marketing automation.
- A strong foundation in data analysis, statistical modeling, and data visualization, translating complex data into actionable insights.
- Proven ability to work collaboratively across various teams in a fast-paced environment.
- A proactive mindset with meticulous attention to detail.
- Proficiency with marketing automation tools (e.g. Braze, customer.io, Iterable, Salesforce Marketing Cloud) and BI tools (e.g. Looker, Tableau)
- Prior experience in a SaaS environment, especially within a product-led growth model, is highly desirable.
Apply today and join the team at Mentimeter!
At Mentimeter where we currently boast over 50+ different nationalities, you'll be part of a culture that values creativity, innovation, and inclusivity. We believe in supporting our team members' growth and offering them the platform to excel. If you're eager to contribute to our mission and make a significant impact, we'd love to hear from you.
Not sure you meet 100% of our qualifications?
Apply anyway and let us know why you would enjoy working in this particular role at Mentimeter!
Please note that this role will have its base in our Stockholm office and is primarily an onsite role with the opportunity to work from home twice per week.
Click here to learn more about Our Ways of Working - Guiding Principles.
Recruitment process:
- Alva Labs tests - conduct a personality and logical ability test as part of the screening process
- Introduction interview - Meet TA rep for introduction interview
- Business Case - Conduct a business case showcasing your skills, knowledge and core competencies
- Competence interview - Meet the team in an onsite deep-dive interview
- Culture interview - Reflect more about our 5 core values and why you would be a great fit at Mentimeter
What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.
All of this comes attached with a competitive compensation and benefits package, including pension contributions. Once a year we also relocate to exciting places all over the world like Merida & Buenos Aires for our Toronto colleagues, cities in Europe (for our Stockholm colleagues), and cities in APAC (for our Sydney colleagues), paid for by us of course. Learn more about our benefits by visiting our Benefits & Perks page
Culture at Mentimeter
At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.
Learn more about our culture by visiting our Culture page.
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