The Company
Octopus Legacy is the place to plan for death and find support after loss. When people think about planning for death they think about wills, life insurance and funerals. We take these cold processes and turn them into something more human. Share more than money: leave voice notes, music, recipes. Shape a legacy that connects you while you're here. And after you're gone.
Founded by Sam after his mum died suddenly, we’re a group of people who work in death because we’ve been affected by it. We know the difference a good plan makes, and what it’s like when there isn’t one.
Death can come between us, leaving mess, legal fees, frustration. But it can also make us stronger. We see a world where people talk openly about death, and work out the real meaning of legacy, one that connects to them. We’re here to make that world happen.
Responsibilities
- Working closely with the Head of Marketing and the rest of the team to define and implement the PPC, Paid Social, and digital and offline strategies, including launching of new channels and services.
- Managing and optimising large budgets, including day to day channel management.
- Identifying, designing and testing new and innovative growth opportunities to deliver on CPA and growth goals.
- Owning creative testing and iteration, including defining briefing, production and implementation and collaborating with brand teams to generate new ideas and content iterations.
- Gathering data from a range of sources to inform decisions, set goals and measure the impact.
- Monitor and report on progress weekly, highlighting new opportunities and areas for development.
- Drive the long-term strategy of marketing channels: budget adjustments, targeting, conversion funnel and discount strategy
- Collaborating with other teams (e.g data, product) to ensure post click customer behaviour and LTV are factored into the acquisition strategy.
- Working closely with Product to gather audience / customer insights.
- Management of relationships with any agencies, platforms and external experts.
Who Are You?
- 3+ years professional experience in a relevant performance or growth marketing role.
- Hands-on knowledge of online and offline performance marketing channels including PPC, Paid Social (Facebook / Instagram/TikTok), CRM (we use Klaviyo and Hubspot), Google Analytics & referral channels plus experience launching new channels and / or campaigns.
- Strong understanding of klaviyo is a bonus.
- Proven ability to build a predictable and scalable customer acquisition engine, reduce customer acquisition costs, and scale a business using growth marketing strategies.
- An innovative, performance-driven and goal oriented individual.
- Comfortable working in a continually changing environment and dealing with ambiguity. You may have worked in another start- up before.
- An ambitious self starter who is looking for a challenging role where they can move quickly and make an impact.
- Confident and structured communicator to the wider business and C-suite, who is able to showcase the value and impact of Marketing, within a data-driven culture.
- Understands how to leverage customer insight as a springboard for marketing initiatives and actions to unlock growth
- Passionate about growth marketing, and are as happy dissecting how something performed as setting up a creative testing plan.
Benefits
- Flexible working: 3 days in the office (London, Holborn) you can work remotely up to 2 days a week.
- Work from anywhere in the world for up to 4 weeks per year.
- An extra holiday day for your birthday
- Enhanced parental leave
- Life insurance, Health insurance, Will & LPAs
- Octopus share incentive scheme
- Cycle to Work Scheme and access to the Electric Vehicle (EV) Salary Sacrifice Scheme.
- Octopus Giving: we match any charitable fundraising that you do up to £500.
- Octopus Springboard: where we help our employees become fully-fledged entrepreneurs.
We know that to be truly innovative, we need to have a diverse team around us. That is why Octopus Legacy is committed to creating an inclusive environment and is proud to be an equal opportunity employer.
