We are seeking a highly motivated and experienced Product Marketer to join our team at OpenUp, a mental health solution that offers preventative mental healthcare to the employees of subscribing organizations. In this role, you will be responsible for developing and implementing marketing strategies for our product, conducting market research to understand the needs and preferences of potential customers, and collaborating with the sales and customer success teams to drive adoption of our product.

Who we are
We are on a mission to make mental health accessible to everyone. At OpenUp, we support companies, their employees and the families of employees with mental health. Via our OpenUp platform, employees and their families receive direct access to health checks, self-help programs, group sessions and webinars, mindfulness training and a large team of recognized psychologists. In our company we build high performance teams in which people develop themselves to their fullest potential. We enjoy raising the bar and making it to the next level.
Open Up is part of the LinkedIn Top Startups 2022 and is rapidly growing. We are expanding our international teams and we search for like-minded talent. We are already helping over 650+ (international) companies and their employees, e.g. Rituals, Deloitte, Decathlon, Miele, KPMG, Adyen and McDonalds. We are the Dutch and German market leader. But that’s not enough to achieve our mission: We aim to become the number one mental health partner in the whole of Europe. 
Your job

  • Understand OpenUp's products and unique selling points, and be able to communicate them to potential customers effectively;
  • Conduct market research to understand the needs and preferences of potential customers in the German and Dutch markets.
  • Set your own roadmap based on the company's priorities;
  • Develop marketing and sales materials, including industry-specific materials, to promote our product and drive lead generation.
  • Collaborate with the sales team, and our other marketeers to identify industry-specific opportunities and develop targeted sales materials.
  • Work with the customer success team to develop strategies for activating employees to make use of OpenUp, such as creating promotional materials or implementing employee engagement campaigns;
  • Work with the customer success team to effectively do upsells with existing clients;
  • Drive our go-to-market strategies;
  • Analyze data on the effectiveness of marketing and sales efforts, and make recommendations for improvement based on this analysis.

About you

OpenUp loves people. We hope you do too. Engaging with people around you from all walks of life is something you like to do. You thrive when working in a team and can communicate effectively at different levels. You are enthusiastic about mental health, which is a topic as normal as going to the gym, and you would love to connect to this higher purpose.
You are a self-starter and always looking for ways to improve, grow and develop yourself. You enjoy working in an inclusive environment where everyone can feel a sense of belonging and create impactful ideas together. Your motto is: you can learn from setbacks and get back up, and you celebrate success! A courageous mission needs great people. Ready to join us?

Next to that, you have:

  • A bachelor's or master's degree in marketing, business, or a related field;
  • Experience in product marketing or a related field;
  • Strong understanding of the mental health industry and the needs of organizations in this sector;
  • Excellent marketing and sales skills;
  • Be fluent in English and German or Dutch;
  • Ability to analyze and interpret data to inform decision-making;
  • Basic design skills (e.g. Canva or Figma);
  • Strong communication and collaboration abilities.

What you get

OpenUp is fast growing and you have the chance to become part of this challenging journey. Your high impact role in this early-stage scale-up offers a lot of great opportunities and chances to grow with us. You are working in a diverse and international environment from our offices in the heart of Amsterdam. We like to have fun together with a lot of team building activities like our weekly ‘borrels’, after work sport classes, the yearly ski-trip and our Paddle tournament. This makes our work fun, challenging and dynamic. Next to that:

  • Competitive salary and compensation package;
  • Opportunities for personal and professional development;
  • Flexibility to work from the office or your home office. We provide you with the hardware you need to work comfortably;
  • Daily healthy and vegetarian lunch in our office;
  • Free and unlimited access to our mindfulness courses and psychologists.

Next steps

If you are passionate about mental health and have a track record of success in product marketing, we encourage you to apply for this exciting opportunity. Please submit your resume outlining your relevant experience and skills. We look forward to reviewing your application!

Dora Biškup, Talent Acquisition Specialist
e-mail: dora@openup.com

At OpenUp, everyone is welcome to apply - regardless of color, age, gender, nationality or any other label. We embrace what makes you unique and we believe that a diverse team is crucial to success. If you are ready to OpenUp, join us!

Our OpenUp and iPractice ventures help people become and stay mentally and physically healthy. We continuously develop our practice and online platform for mental well-being. Users can start directly with various online programs and connect face to face with a psychologist. All programs are evidence-based, result-oriented and short and sweet. Sustainable results come from daily practice and users are supported by an accessible system and network of psychologists. We offer our services all over Europe, in various languages. We help hundreds of people every day and the number of users is growing fast.

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