Who we are
Our goal at OpenUp is to make mental well-being accessible to everyone. We support companies, their employees, and employees' families with mental well-being. Our OpenUp platform provides employees and their families access to mental well-being check-ins, online courses, articles, videos, interactive group sessions, mindfulness sessions, and a team of experienced experts. We strive to build high-performing teams that help people develop to their fullest potential. We take pride in raising the bar and achieving the next level.
OpenUp is ranked number 1 on the LinkedIn Top Startups 2023 list and is rapidly growing. We are expanding our international teams and we are searching for like-minded talent. We are already helping over 1500+ (international) companies and 300.000+ employees, e.g. Rituals, Deloitte, Decathlon, Miele, KPMG, Adyen and McDonalds. 

Your job
As the Dutch Content Specialist, you possess an expert grasp of the Dutch market, trends, and nuances, coupled with a natural flair for crafting compelling narratives or sharp one-liners that resonate deeply with the Dutch audience. Your in-depth knowledge of the market feeds our calendar and content strategy.


You will be responsible for creating all copy and content in native Dutch. This will require you to craft strong copy for our website, landing pages, SEO-friendly articles, online course copy, video scripts, newsletters, and other content that speaks to our audience (employees, managers and HR professionals) and converts. 


Are you a tech-savvy content superstar with an eagle eye for detail? Do you love working collaboratively with multiple teams to create exceptional content? Then join our dynamic Content team and work closely with the marketing, product, and customer success teams, as well as our certified psychologists and lifestyle experts to inspire our Dutch-speaking users. Up for the challenge? Apply now and demonstrate your exceptional skills!


What you will be doing

  • Tap into your creativity and use advanced technologies, including AI, to create engaging content for our editorial and marketing channels. This includes writing SEO-friendly articles, crafting landing pages, developing newsletters & email templates, producing website copy, and creating courses that match our brand's tone of voice;
  • Translate or coordinate translations from English or German to Dutch;
  • Provide input for and work on new content ideas and creative ways to repurpose content that works;
  • Analyse the content efforts (via a data-driven approach) and optimise accordingly;
  • Research and connect with inspiring keynote speakers to organise interactive live events (e.g. masterclasses) for our Dutch-speaking users;
  • Host online events in Dutch with our psychologists and lifestyle experts (e.g. masterclasses);
  • Constantly aim for improving ways of working. You live and breathe new technologies and firmly believe that they’re a powerful ally in gaining efficiency and accuracy.


About you
OpenUp loves people. We hope you do too. Engaging with people around you from all walks of life is something you like to do. You thrive when working in a team and communicate effectively at different levels. You love to connect to our higher purpose and you are enthusiastic about mental well-being, which is a topic as normal as going to the gym.


As a self-motivated individual, you're always on the lookout for personal and professional growth opportunities. You embrace challenges with eagerness, learn from setbacks, and celebrate every victory. Your flexibility and commitment to getting things done on time exemplify your ability to adapt and thrive in various situations. You enjoy working in an inclusive environment where everyone can feel a sense of belonging and create impactful ideas together. 


Next to that 

  • You have 2-3 years of experience in the field of content or related to communications, journalism, or marketing;
  • You are a native Dutch writer and speaker, no spelling mistake is safe for you;
  • You know the Dutch market inside out, you stay up-to-date with the latest market trends and create impactful content accordingly;
  • You are available for 36 to 40 hours per week;
  • You are creative and strong with words; you know how to write an impactful story, consistent SEO-optimised content, or killer newsletter that makes people click;
  • You are a multimedia content Specialist and an AI catalyst. You Embrace new technologies and proactively look for opportunities to make processes and content creation more efficient and scalable;
  • You have a natural on-camera presence and are ready to host and introduce live events in Dutch (or you are ready to be trained to do so);
  • You have a data-driven approach and know how to analyse the performance of your content;
  • You know how to create a consistent tone of voice that aligns with our brand;
  • You have a big interest in mental well-being;
  • You like to work in a fast-paced environment;
  • You live in the Randstad area.

What you can expect
OpenUp is fast growing and you have the chance to become part of this challenging journey. Your high-impact role in this scale-up offers many great opportunities and chances to grow with us. You are working in a diverse and international environment from our office in the heart of Amsterdam. 


We like to have fun together with team-building activities, like quarterly workshops, drinks, after-work sport sessions, and the yearly ski trip. Which makes our work fun, challenging, and dynamic.


Next to that, you get

  • Competitive salary and compensation package;
  • Flexibility to work from the office or your home office (preferably 50/50);
  • We provide you with the hardware you need to work comfortably;
  • Daily healthy and vegetarian lunch in our office;
  • Opportunities for personal and professional development;
  • Free and unlimited access to our platform, psychologists, and lifestyle experts. 


Next steps
Excited about this role at OpenUp? We love to learn more about you. Send us your application through our website and we will be in touch with you soon. 

Our OpenUp and iPractice ventures help people become and stay mentally and physically healthy. We continuously develop our practice and online platform for mental well-being. Users can start directly with various online programs and connect face to face with a psychologist. All programs are evidence-based, result-oriented and short and sweet. Sustainable results come from daily practice and users are supported by an accessible system and network of psychologists. We offer our services all over Europe, in various languages. We help hundreds of people every day and the number of users is growing fast.

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.
Please complete the reCAPTCHA above.