Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast-growing startup, we're on the cusp of our next growth spurt. It's the perfect time to join our team of ~450 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed.
We’re seeking an innovative and technically adept Product Marketing Manager to lead the market success of our solutions. This role is perfect for a marketer with deep experience in customer data platforms (CDPs), databases, and marketing technology. You’ll partner with product, sales, and other cross-functional teams to craft compelling go-to-market strategies, deliver impactful messaging, and represent the voice of our customers.
"Be the voice of Optimove in the market, and the voice of the market in Optimove."
Key Responsibilities:
- Market Expertise: Act as the company’s expert on market trends, competitive intelligence, and customer insights to guide product development and positioning.
- Go-to-Market Leadership: Own the development and execution of GTM strategies, ensuring a seamless launch and promotion of new capabilities.
- Cross-functional collaboration: Partner with product management and sales to align market needs with product offerings, driving adoption and customer value.
- Product Enablement: Lead product release efforts for our orchestration and channel offerings, ensuring internal and external stakeholders are equipped with effective enablement tools and content.
- Thought Leadership: Establish Optimove’s leadership in the Martech space by contributing to industry events, webinars, and thought-provoking content.
- Content Development: Translate complex technical features into compelling narratives and materials that resonate with technical and non-technical audiences.
Qualifications:
- Martech Expertise: 3-5 years of product marketing experience in the Martech industry, with a strong understanding of CDPs, databases, and related technologies.
- B2B Focus: At least 2 years of experience in a B2B environment, demonstrating success in collaborating with sales and product teams. Proven track record of developing and executing successful marketing product launches and campaigns with measurable results.
- Technical Acumen: Extensive experience in product marketing within the SaaS industry, with a strong background in data infrastructure ecosystems and core data storage platforms.
- Strategic Mindset: Strong analytical, problem-solving, and market research skills, paired with the ability to influence product strategy and positioning.
- Communication Excellence: Exceptional written and verbal communication skills, with an emphasis on persuasive storytelling.
Why Join Us?
At Optimove, you’ll be at the forefront of Martech innovation, shaping how businesses engage customers and maximize value. If you’re passionate about blending technical knowledge with creative marketing strategies, this is the role for you.
At Optimove, you’ll be at the forefront of Martech innovation, shaping how businesses engage customers and maximize value. If you’re passionate about blending technical knowledge with creative marketing strategies, this is the role for you.
**Applicants for this position in the UK must have a valid UK work permit. Unfortunately, we are unable to provide sponsorship.
