Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast-growing startup, we're on the cusp of our next growth spurt. It's the perfect time to join our team of ~450 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed.
The Role:
The Professional Services team at Optimove offers customer-centric, data-driven marketing programs, expert marketing strategy consulting, analytics & data science as a service, and CRM outsourcing, customized to each client’s specific objectives and engagement goals.
We are seeking a highly motivated and experienced Strategy Consultant to join our dynamic Strategic Services team based in our London office. As a Strategy Consultant, you will play a pivotal role working with a portfolio of clients to designing project plans and roadmaps addressing their business needs, developing strategic recommendations, supporting junior analysts on project deliverables, and building client relationships. Your expertise in data analysis, problem solving, strategic thinking, and project management will contribute to the success of our client projects. You will also work collaboratively with leadership and across multiple internal functions on strategic and commercial activities that will drive team and business growth to scale Professional Services.
Key Responsibilities:
- Act as a role model: setting standards for Strategic Services, demonstrating CRM expertise, and thought leadership, supporting practice transformation activity, and coaching/developing team members.
- Conduct project leadership activities such as project planning, timeline management, and coordination of cross-functional teams to ensure successful project delivery.
- Assess an organization’s key business objectives / challenges through stakeholder interviews, discovery, requirements gathering, benchmark exercise and other consultative approaches, to formulate vision, strategy, and implementation roadmap for clients.
- Collaborate with cross-functional teams to contribute to the development of actionable and innovative marketing strategies leveraging Optimove services and capabilities that address client challenges and drive business growth.
- Support data analysts to identify and solve complex business problems, analyze data for insights, synthesize recommendations, and formulate compelling business cases. Manage the end-to-end delivery process from problem solutioning, strategy prioritization, implementation, to impact measurement.
- Managing and building relationships with clients primarily across EMEA (potential to expand globally). Act as the key day-to-day point-of-contact for clients, representing Optimove and Professional Services in client meetings, workshops and strategic discussions. Present insights, findings and recommendations to drive impactful outcomes to our clients.
- Conduct thorough research and analysis of industry trends, competitive landscapes, and internal company data to identify key insights and opportunities for clients.
- Prepare well-structured, concise, and compelling presentations, reports, and documents to communicate findings, insights, and recommendations to clients and internal teams.
- Stay updated on industry trends, emerging technologies, and best practices in strategy consulting to bring fresh perspectives and innovative ideas to client engagements.
Requirements:
- Bachelor's degree in Business, Economics, Marketing, Communications, or related field; Master's degree is a plus.
- 3+ years of marketing/CRM experience or in similar professional services business. Examples of previous related roles could be CRM Manager/leader, strategy consulting, management consulting, etc. Relevant industry experience in gaming, finance, retail or e-commerce a plus.
- Proficient with MS Office tools (Excel, PowerPoint) & project management tools, e.g. Notion.
- Proven track record of developing and implementing successful strategic plans. Demonstrating ability to work with internal and external stakeholders.
- Strong analytical skills with the ability to lead analysis of complex data from a variety of sources and generate actionable insights.
- Excellent written and verbal communication skills, including the ability to convey complex ideas clearly and concisely to senior leadership.
- Proven project management abilities and the capacity to work/ lead effectively in cross-functional, global teams.
- Strong attention to detail, time management, and organizational skills.
- Demonstrated ability to think strategically and problem-solve creatively.
- Strong interpersonal and relational skills and ability to build rapport with clients and team members. Willingness to travel as required for client engagements.
- Must be eligible to work in the UK – we are unable to provide sponsorship at this time
Additional Preferred Qualifications:
- Proficiency in SQL and Python.
- Experience working with or for CDP/MMH/ESP (i.e. Bloomreach, Adobe, Salesforce, Oracle, Tealium, Segment, Emarsys, Pega...).
- Experience with Business Intelligence tools (i.e. PowerBI, Tableau, Domo...).
- Experience with Dataflows & ETL tools (i.e. Matillion, Talend...).
