What we do at PlanRadar
PlanRadar is a leading platform for digital documentation, communication and reporting in construction, facility management and real estate projects. It enables customers to work more efficiently, enhance quality and achieve full project transparency. By improving collaboration and providing access to real-time data, PlanRadar’s easy-to-use platform adds value to every person involved in a building’s lifecycle, with flexible capabilities for all company sizes and processes. Today, PlanRadar serves more than 150,000 users across 75+ countries.
PlanRadar promises an inclusive, engaging and exciting place to work. We are inquisitive minds who challenge the status quo, with a drive to change our client's industry for the better. Our people matter the most, and we regularly conduct surveys and implement changes to ensure our benefits and the way we work reflects the culture that we promote. If you're courageous and ready for a new adventure, join PlanRadar!
Meet the team here!What you’ll get to do
As our (Senior) Product Marketing Manager (m/f/d), you will be the voice of the customer, conducting research to shape our go-to-market strategies and refining Ideal Customer Profiles (ICPs). You’ll craft compelling messaging, create impactful content, and enable global sales teams with tailored strategies. Collaborating across Product, Sales, and Marketing, you’ll deliver cohesive initiatives while tracking key metrics to optimize performance.
This is a unique opportunity to make a big impact in a fast-growing B2B SaaS company by driving customer-centric marketing strategies.
Among other things you will
- Serve as the voice of the customer: Conduct customer research and develop an in-depth understanding of key target segments
- Build & refine Ideal Customer Profiles: Develop and maintain detailed ICPs to guide targeted marketing strategies, sales efforts, and customer engagement initiatives
- Craft messaging & positioning: Develop clear, compelling, and competitive value propositions
- Deliver best-in-class content: Manage the development of content, working with design & web teams, to create marketing materials, product videos, email campaigns, event collateral, web content, sales enablement materials and more
- Enable global sales teams: Develop detailed content and enablement strategies tailored for regions, buyer personas, and use cases
- Measure & optimize performance: Define KPIs, monitor metrics, and refine strategies for continual impact
- Collaborate cross-functionally: Partner closely with Product, Sales, Sales Enablement, Customer Success and Marketing teams to deliver go-to-market strategy
Who you are
- You have at least 3 years of experience in product marketing or similar positions
- You have a University degree in a marketing or business-related field or a similar degree
- You have excellent collaboration and stakeholder management skills
- You have experience in content creation, with the ability to deliver key messages clearly and concisely
- You are a self-starter with the ability to work independently and own projects end-to-end
- You are fluent in written and verbal communication in English
- A background in construction or real estate is of advantage
What we offer
We are inquisitive minds who challenge the status quo and strive to shape the future of our industry. Success is our collective mission and we go the extra mile to achieve it. “Making Work Fun” is one of our core values and we believe in an employee-centric company culture where everyone can make an impact. Whether you’re an experienced professional or just starting your career, at PlanRadar, your talents and insights are highly valued.
Buddy program
Buddy Programm
In-house trainings
Trainings- Angebote
Global culture
Internationales Umfeld
Relocation package
Relocation Package
Team events
Team Events
Home Office possibilities
Home Office Möglichkeiten
Flexible working hours
Flexible Arbeitszeiten
Free drinks, snacks & fruits
Gratis Getränke, Snacks und Obst
Referral program
Referral Programm
Commission or bonus
Provision oder Bonus
