Marketing Specialist

Powerdot started with the vision that charging your car should be as easy as charging your smartphone. And so for that to happen, chargers need to be available where people naturally spend their days. To bring this vision to life and accelerate it as fast as possible, we have recently secured €150M from Antin Infrastructure Partners, one of the world's largest investment funds.

⭐Our Mission is as simple as ambitious - Accelerate Sustainable Mobility. And we do it by investing, installing, and operating EV chargers with an innovative business model akin to an Infra and Tech scale-up. In a nutshell, we help businesses find the right charging solution that fits their customers' needs. Today, we’ve joined forces with more than 1,200 partners across Portugal, Spain, France, Belgium, Luxembourg, and Poland, with more than 2,200 contracted locations. 

⭐Our Values: We are partner obsessed and create bespoke solutions to serve their customers better. We love the challenge of making EV charging simpler, readily available, and integrated with varied retail and service experiences. 

🚀 Finally, we are all about growing - our network, partner businesses, and teams' professional development but mostly the EV ecosystem. So that sustainable mobility becomes a reality for all as fast as possible. We believe that everything we are and all we want to be, is and will be due to our Team, composed of a collective of creative thinkers and doers with backgrounds from McKinsey, UBS Investment Banking, Oliver Wyman, or Burger King to people responsible for scaling Uber, Glovo, and Lime at their earliest stages. We welcome empowered top performers who, apart from sharing our mission and values, want to bring disruptive ways of thinking and become part of this fantastic journey! 

Responsabilities:

As a Marketing Specialist, you will define, execute and report localised marketing strategies and tactics and support pan-European initiatives to drive our business in Poland. You will report to the Poland General Manager and work closely with the Head of Brand and Marketing and the Head of Growth. In your day-to-day, your scope will be mainly (but not limited to):

👉 Direct Marketing

• Create and support local marketing initiatives through email, Social Media, or other channels.
• Develop lead nurturing strategies

👉 Branding

• Develop the Powerdot brand as a Charging Point Operator locally and position it and its team as thought and industry leaders.

👉 PR and Media

• Own the relationship with our local PR and Media agency
• Create and support media opportunities

👉 Events

• Drive Powerdot’s presence in trade events and fairs
• Project manage the execution and branding of our presence and work closely with the Partnership Development team on the materials and communication

👉 Digital Marketing

• Support performance marketing initiatives by the central team through localization
• Develop market-centric performance marketing strategies through local insights.

👉Social Media and Content

• Support the social media and content initiatives by the central team through localization.
• Develop market-centric social media and content strategies through local insights.

👉 Tracking and reporting

• Define measurable goals for all marketing projects
• Track projects' performance and report on the results, insights, and next steps.

We believe you’ll thrive in this role if you have the following:

• Previous experience in Marketing and Brand professionally. Experience in PR and Communications is a plus.
• A highly proactive and independent entrepreneurial spirit combined with an enormous problem-solving, decision-making, and leadership capacity. 
• Used to working in a fast-paced and ambitious environment.
• Is fluent in both oral and written Polish and English. 
• Has professional experience of 2 to 4 years, preferably in similar projects or in areas such as multi-market companies, start-ups, and scale-ups. Experience in B2B is a plus.
• Experience in project management and good stakeholder management (in complex multi-disciplinary projects)
• Creative with an excellent eye for detail, combined with a strong business sense
• Is based in Poland or willing/looking to relocate to Warsaw
• Has the ability to take the initiative and quickly adapt to the constantly-changing work environment

* Working visa is required 

Get to know our benefits!

• Private health insurance 
• Gym pass membership
• Company Phone
• Flexible time (you own your time)
• Annual offsite - this year, it was in Óbidos, don’t miss the next one!
• Recurrent team building in our local teams

Last but not least, at Powerdot, the best solutions and innovative ideas come from the coexistence of people with different backgrounds that reflect our diverse world. We seek diversity and inclusion - a culture where equal opportunities and mutual respect prevail, and everyone can speak up, challenge the status quo and make a difference.