PrimaryBid is an award-winning FCA-regulated digital platform connecting individual investors with publicly listed companies raising capital. PrimaryBid has completed over 130 transactions including for high-profile FTSE 100 and FTSE 250 companies in the U.K., most recently running the Community and Customer offer components for the IPOs of Deliveroo, Parsley Box, PensionBee, and Cellular Goods with its new digital IPO product.  

PrimaryBid completed a $50m Series-B fundraising from leading global investors in October 2020 and is expanding internationally. PrimaryBid has commercial agreements in place with London Stock Exchange and Euronext, the leading pan-European stock exchange in the Eurozone with presence in over nine geographies. 

PrimaryBid is the platinum partner for UK Fintech Week 2021, and was previously part of Tech Nation’s FinTech growth programme (delivered as part of HM Treasury’s Fintech strategy) and graduated from the prestigious Accenture FinTech Innovation Lab accelerator at the top of the 2018 cohort.

A little about the team who you will be working with

We are hiring a Product Marketing Manager to be the critical bridge between our Product, Commercial, and Marketing & Comms functions.As a critical member of the core product team, you will support product definition, alignment, and dig deep into the capabilities of the PrimaryBid platform to craft Go To Market and engagement strategies for all of our core users

Key Responsibilities: 

  • Understand PrimaryBid’s product roadmap and user requirements
  • Drive Go-To-Market strategies and key narratives for upcoming product launches, in collaboration with the commercial functions and marketing & communications
  • Craft compelling messages across marketing channels, ensuring that PrimaryBid’s service offerings are understood by its users
  • Optimize product launch processes through post mortems and business cases
  • Evaluate projects using relevant KPIs and feedback from customers
  • Track and report on conversion and business objectives associated with marketing launches
  • Work with cross-functional teams to ensure consistent and impactful user experience across channels
  • Use direct customer insights provided by UX to identify and inform key product decisions, improve CX and streamline internal operational workflows
  • Work directly with the PM for Customer Support and Marketing to ensure any tooling required is also prioritised

You will be successful in the role if you: 

  • Have minimum of 5 years in a similar role
  • Have a background in consumer driven product marketing and interacting with both B2C and B2B
  • Have experience crafting and executing a narrative around novel product launches
  • Have the capability of identifying key success metrics and partnering with teams and individuals to ensure the necessary data is tracked and available, and crucially, can translate these to product needs
  • Are a highly efficient individual with hyper focus on improving existing processes and flows and thinking creatively about new and improved systems
  • Can clearly identify, articulate and prioritise the strategic and tactical value of your vision
  • Make high quality decisions at speed, taking into account dedication of time, resources, and available data
  • Have clear focus on systematic processes with scale of users in mind
  • Have an understanding and experience with of the following tools: HubSpot, Google Drive, Docs, Sheets, etc., JIRA, Slack
  • (Desirable) A background in FinTech is not required, but an interest in one of Investment technology, digital wealth platforms, asset management and capital markets will be helpful.


  • You put data at the heart of everything you do
  • You are comfortable working both independently and with a team
  • You enjoy building things from scratch
  • You know how to prioritise your time 
  • You have a process-focused aptitude 

What we offer you in return:

  • Play a key role in the Product team of a well-funded FinTech  
  • Significant potential to progress your role as we are expanding rapidly
  • An empowering, team-oriented, ego free environment
  • Flexible hours and remote working options 
  • Competitive salary
  • 25 days annual leave plus your birthday off 
  • Pension
  • Private Healthcare
  • Cycle to work scheme
  • Equipment of choice - Dell or Apple device 

A day in the life of a team member in the Product Team

My role is very diversified and never 2 days are ever the same!! I start the day usually in a stand up with my tech team who are helping to deliver some of the core infrastructure product releases.  This is a great start to the day and often forms the basis of what needs to be done to get the projects in flight, completed and iron out any blockers. My role in any product release is to provide comprehensive requirements and analysis, translate them into jira tickets for the team and to unblock or solve any problems that may arise.  I also ensure work that has been completed is tested before it gets released to QA and into production. I also provide support to BAU deals as a product representative with the sole aim to solve customer problems and to ensure the BAU deals are operating smoothly.  I love what I do due to the varied nature of the role and most of all I enjoy working with the wider PB cross functional team in helping to improve infrastructure and scale the business. Seeing my products and projects come to fruition is thoroughly rewarding in itself if not the journey being often stressful - Malini Chambers, Product Manager


Interview Process

First Interview- Your first interview will be with 2 members of the product team; it will be an opportunity for you to tell us about your experience and ask any questions you have about PrimaryBid and the role. Following this we will also ask you to complete a short task for us to assess the quality of your work. 

Case Study Interview - If you are successful, we’ll invite you back for a final interview with two members of the team. We’ll ask you to talk us through your task and we can discuss any final questions you have. 

Final Interview - This will be an opportunity for you to meet a senior member of the team and address any questions you may have on the team, business etc. It's also a chance for the leadership team to get to know you better!


Please bear in mind, as we are a fast growing company, we may combine some of the interview rounds to move things a little faster!



What we offer you in return

  • Play a key role in the expansion of a highly-funded FinTech  
  • Significant potential to progress your role as we are expanding rapidly
  • An empowering, team-oriented, ego free environment
  • Flexible hours and remote working options
  • A bunch of wellbeing initiatives that will be accessible to all new joiners from Day 1
  • Opportunity to contribute to employee networks
  • Competitive salary
  • 25 days annual leave plus your birthday off (as long as you bring cake!)
  • Private BUPA Healthcare and Babylon Digital GP
  • Cycle to work scheme
  • Equipment of choice - Windows or Apple device 
  • Unique office space in the heart of Mayfair


We, PrimaryBid, celebrate diversity and are dedicated to creating an inclusive environment for all employees. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and marital status, race or religion. We adhere to these principles in all aspects of employment, including recruitment, hiring, advancement, training, discipline or discharge. PrimaryBid will not tolerate discrimination or harassment based on any of these characteristics." 


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