About Pula
We are an insuretech firm that provides agriculture insurance design and execution services, specialising in index based insurance and are backed by top tier VC investors who have invested more than $25 million in the business. Since 2015 we have provided climate insurance to 15.4 million smallholder farmers, 41% of which were women across 19 markets in Africa and Asia who pay an average of $6.8 per season to insure their crops. So far we've unlocked over $2.22 billion of capital from local and international insurance markets for climate risks since we started in 2015 and paid out $40.8 million to our client farmers.
Pula is a fast-paced space, constantly adapting to new opportunities and challenges and we are made up of a high-performance, multi-cultural team. We expect our team to value performance, results and professionalism.
At Pula, our values are:
- Obsessed with results: We are responsible for our future and therefore we get things done!
- Connect the Dots: We continuously identify different customer needs & business problems and build solutions that deliver value.
- Have a Can do Attitude! We dare to do things differently to make things work.
- We have each others’ back: We look out for each other & we share high quality, timely feedback that makes us better.
According to the UN’s InterGovernmental Panel for Climate Change more than 3.3 billion people globally live in hotspots with high vulnerability to climate change and are now already feeling the impact of climate change through increased temperatures and increasingly erratic rainfall.
Insurance is a tool for vulnerable households in these affected regions to adapt to the effects that climate change is already having today on these households. It is a tool that enables for compensation payment for losses and damages that these households had no part in causing. Insurance compensation enables these households to make adjustments to their day to day livelihoods and practices and therefore allows for an equitable and just transition.
At Pula, we are building the systems that enable farmers worldwide to access insurance, using technology to insure this previously uninsured worldwide. We work in over 17 countries across Africa and Asia, and by 2021, have facilitated crop insurance cover to over 6 million farmers, 30% of which are women, across Kenya, India, Nepal, Pakistan, Rwanda, Uganda, Nigeria, Mali, Senegal, Zambia, Ethiopia, Madagascar, Tanzania, Mozambique and Malawi. We are a for profit, and have raised over $10 million from leading venture and institutional investors as well as developed philanthropic relationships with private foundations and bilateral donors such as the Bill & Melinda Gates Foundation and German Insure Resilience Solutions Fund that have accelerated investments in our target markets.
Pula is proudly fast paced, constantly learning from the challenges we face and overcome. We are proudly culturally diverse but united in our ambition of continuous high-performance. By challenging ourselves we believe that we can overcome the hard problems we love solving.
At Pula, our culture is defined by our:
1.Obsessed with results: We are responsible for our future and therefore we get things done!
2. Ability to connect the Dots: We continuously identify different customer needs & business problems and build solutions that deliver value.
3. Our Can do Attitude! We dare to do things differently to make things work.
4. Ability to have each others’ back: We look out for each other & we share high quality, timely feedback that makes us better.
Who you are:
We are seeking a highly skilled Marketing Actuary to join our team. This individual will report directly to the CEO and will be responsible for promoting Pula's offerings from a technical perspective. The ideal candidate will possess a deep understanding of insurance technicalities and will be able to effectively communicate and market these aspects to our target audience. The marketing actuary will be highly involved in the day to day B2G and B2B sales activities as a huge support to the commercial team.
You will need to have:
- Bachelor’s degree in Actuarial Science, Mathematics, Statistics, Marketing, or a related field. (First Class preferred)
- Professional actuarial designation (e.g., ASA, FSA) preferred.
- Proven experience in a marketing role within the insurance industry, with a strong technical background.
- Robust list of networks and relationships with key decision-makers and champions in the public sector (preferably in East Africa): You should possess an extensive and influential network of relationships with key decision-makers and champions in the public sector.
- In-depth knowledge of insurance products, underwriting, and actuarial principles.
- Excellent communication and presentation skills, with the ability to simplify complex technical information.
- Strong analytical and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in marketing tools and software.
- Experience with Institutional Sales.
Behavioral Must-Haves
- Gravitas: Charming. Has a confident, comfortable presence. Can sit across from a PS or minister and hold his own and pitch without assistance.
- Street Smart: Can understand and map the stakeholders, identify and test champions, structure the deal, problem solve, and find another way when the deal gets stuck
- Communication: Can confidently convert information internally and externally adjusting quickly between written and verbal communication as situations call for it. Follows through on action points from conversations and can succinctly summarize the progress required to progress a sale.
Persistence & Intensity: Hungry to close deals, has a point to prove and looks to prove that point at Pula. Builds their profile and therefore reputation around Pula and the Pula products. They do not want to fail therefore will do whatever it takes for Pula to succeed. - Ownership: Capability to own and deliver sales targets end-end as an individual contributor.
What you will be doing:
- Developing and executing marketing strategies that highlight the technical strengths and benefits of Pula’s insurance products and services.
- Collaborating closely with the founders to align marketing initiatives with company goals and vision.
- Create and deliver technical presentations, proposals, and marketing materials to clients and stakeholders.
- Analyzing market trends and customer needs to identify opportunities for product development and enhancement.
- Serving as the technical expert in client meetings, conferences, and industry events, effectively communicating complex insurance concepts.
- Working with the actuarial and underwriting teams to ensure accurate representation of products and services in marketing materials.
- Building and maintaining strong relationships with key clients, partners, and industry stakeholders.
- Monitoring and reporting on the effectiveness of marketing campaigns, making data-driven recommendations for improvement.
- Staying up-to-date with industry developments and advancements to ensure Pula remains at the forefront of the market.
- Relationship Building (B2B & B2G): Constantly building deeply entrenched relationships(B2B & B2G) that will enable one to understand client needs, gather market intelligence, and build a credible pipeline of opportunities.
- Value Proposition Communication: Effectively communicate value propositions through presentations and proposal
- Spokesperson: Act as the Pula spokesperson in the region.
- Identify Pula’s USP: Using knowledge of the market and competitors in the regions, identify and develop the company’s unique selling propositions and differentiators.
- Client Relationship Management: Manage and nurture existing client relationships across a wide range of stakeholders including commodity associations, farmers’ aggregators, insurers, and government and private companies.
- Lead Generation: Generating and qualifying new leads and using different approaches to penetrate prospective clients in your region.
- Customer Handover: Manage the handover of new customers to the operations team for the implementation of the solution.
What Pula will bring to the table
- Growth potential: With an untapped market of 1.5 billion smallholders worldwide, on track to doubling the number of farmers insured in 2021 and Pula’s global leadership in Agriculture Insurance, our new staffers have a tremendous upside growth potential.
- Market Leader: Not only is the opportunity massive, but Pula is by far the market leader in it’s category with 11m farmers insured as of 2023.
- Solid: Pula has been funded by leading venture capital investors (Omidyar Network, ACCION, MercyCorps) and global philanthropic institutions (MasterCard Foundation, CGAP/World Bank as well as the Bill and Melinda Gates Foundation). Pula closed a $6m series A funding in December 2020 in the right in the middle of the pandemic a clear testimony of the opportunity that Pula is going after.
- Respected: Winner of the Singapore FinTech Festival 2019, Winner of The InsureTech of the Award, Africa. Featured on TED talks, The New York Times, The Economist.
- Impact and creation: This is a high-impact role, that offers a unique opportunity to bring the company to the next level, whilst developing new strategies, approaches and ideas.
- Leadership: The founders & CEO foster a culture of transparency, respect, high performance, pragmatism, execution and personal development.
- Purpose: It is rare to find a professional opportunity that offers accelerated professional development and a life purpose. Pula is going through a second phase of accelerated growth that will naturally provide professional development, whilst contributing to the financial stability of small farmers in the emerging markets.
- Remuneration: Competitive base salary accordingly with seniority and experience, commission on closed sales and an employee share option plan that offers an attractive equity upside.
To learn more about Pula you can visit
TED Talk: Crop Insurance, an Idea Worth Seeding
New York Times: He Grew up on a Farm. Now, He Helps Protect Them
The Economist: The Poor, Who Most Need Insurance, Are Least Likely to Have It
How to apply
Fill out the form below, and upload a resume in English.
Our process:
Stage 1 The Culture Interview: Your complete applications will be reviewed and those shortlisted will be invited for a culture interview to understand if you have Pula DNA
Stage 2 The Technical Interview: Those that pass the culture interview will be invited to complete an assignment that will give you a good sense of what working at Pula is like. This way you will get to know if you like the job, and we get to know you. Those with completed assignments will be invited for a technical interview with the hiring manager.
Stage 3 The Panel Interview: Those that pass the technical interview will be interviewed by a panel of future colleagues who you will be working with at Pula so you can get to know your new colleagues and they can get to know you.
Stage 4 The Reference Check: as described :-)
Stage 5 Offer: If you have gotten this far, you may pat yourself on the back- as you’ll receive an offer!
Pula’s mission is to provide farmer resilience. To achieve this, we put our small holder farmers that use our services and the employees that provide them at the heart of everything we do. For that purpose, Pula was created to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive environment for all employees.
