Online marketing technology, driven by increasing privacy concerns, is poised to undergo significant changes in the coming years, transitioning from legacy, cookie-based solutions to those based on dedicated advertising browser APIs. PrimeAudience stands out as a pioneer in privacy-preserving, generative AI-based technologies, designed to offer marketers access to high-quality audiences at scale. As part of the well-established ad tech player, RTB House Group, it is fully equipped to lead the transformation of the advertising industry.
PrimeAudience seeks a Senior Data Analyst to help shape our product by providing data-driven insights.
As a Senior Data Analyst, you will:
- Analyse vast amounts of data to extract insights about performance of generative AI-based PrimeAudience audiences;
- Create workflows allowing to provide forecasts of audience scale depending on multiple factors and scenarios;
- Design data processing and analysis pipelines related to the use of generative AI in our products;
- Design and deliver Looker Studio dashboards both for strategic decisions and day-to-day business activities;
- Prepare prototypes and production level data processing scripts using SQL, Python and Notebooks;
- Verify product hypotheses using data;
- Assess marketing initiatives based on data and propose recommendations;
- Collaborate with data scientists and analysts across the RTB House group to streamline processes and share best practices.
Our requirements:
- >5 years of experience in Data Analysis, Business Intelligence, Data Science or related work;
- >2 years of experience in the advertising industry;
- Independence, experience in coordinating work across multiple stakeholders across the IT and business functions;
- Experience in research & development - ability to help formulate testing hypotheses verifiable using available data and iterating them based on results;
- SQL at an advanced level, experience with processing large data sets, creating complex queries, optimising computational complexity;
- Knowledge of Python, experience with libraries related to data processing;
- Advanced knowledge of Google Sheets, experience with processing csv/xls files;
- Great communication skills, flexibility and adaptability - working with high-pace development;
- Understanding digital advertising landscape including data streams and key metrics;
- Fluency in English and Polish;
- Familiarity with cloud data platforms (we are using Google Cloud Platform and BigQuery).
What we offer:
- The opportunity to participate in ambitious projects, defining the future of the whole advertising industry;
- Collaborate closely with publicly respected experts in the field from companies like Google, Meta, Mozilla, Apple and many more;
- Engage with a great product based on the newest AI Technology (Deep Learning), that actually works;
- Attractive salary;
- Being part of an award-winning organisation, with outstanding growth numbers, one of the fastest growing tech companies in Europe (FT - 1000 Europe's fastest-growing company 2023);
- A rewarding career in a high energy and inspiring atmosphere with numerous growth opportunities;
- Equipment according to your needs.
