saas.group was founded in 2017 with a simple goal in mind: to help promising, profitable SaaS companies reach their full potential.
We are a fully remote, international team with colleagues in over 31 countries around the world. Our portfolio currently consists of 14 well-known SaaS startups and is continuously growing. We extended our team from 50 to 200+ people in the last 2 years through hiring and acquisitions.
This role is for our portfolio company: Keyword.com
Here’s a sneak peek:
We are looking for a passionate, curious and experienced marketer (ideally in the saas and SEO space) to lead Keyword.com’s marketing efforts. You’ll work closely with our sales team, product team as well as customer success to understand our product’s offering and our customer’s needs. You will receive guidance from our CEO as well as support from saas.group’s central marketing team. Nevertheless you are expected to lead all marketing efforts and be the go-to person for all marketing related topics.
About Keyword.com
Keyword.com is one of the leading tools specializing in keyword rank tracking. Since our inception in 2012, we have been empowering SEO agencies and professionals to achieve remarkable success by accurately monitoring keyword rankings and delivering invaluable insights. With a track record of helping agencies sell $100k+ contracts to 7-figure businesses, Keyword.com has become the go-to platform for over 2000 agencies looking to achieve outstanding results for their clients.
Our keyword rank tracker is a game-changer for SEO agencies. We enable them to build a solid track record by documenting their SEO results from the start. This documentation acts as 3rd party verification, providing agencies with undeniable proof of their expertise and the success they have achieved for their clients. With Keyword.com, agencies gain the trust of their customers by having tangible evidence of their SEO prowess.
Our customers span all over the globe with the biggest market in the US. Our customers range from SEO freelancers to large enterprise SEO Agencies and SEO teams.
Your Responsibilities:
- Lead marketing efforts: You’ll work with our CEO and central Marketing team to plan and execute overall marketing efforts, including working with Google Analytics/Ads, ongoing SEO efforts, partnerships, marketing growth and more.
- Develop marketing strategy: You’ll work with our team and internal saas.group marketing team to develop successful marketing strategies and campaigns to drive consistent growth for our product, and identify opportunities to reach new market segments and expand market share.
- Oversee and develop content creation: You’ll come up with and create new content ideas and topics that align with our marketing strategy, with the support of our team, or where needed with freelancers. This includes content for a range of mediums such as blogs, newsletters, guides, guest posts, case studies, and social media posts. You’ll make sure that our brand communicates with one voice across all channels.
- Lead acquisition: You’ll take over ownership and responsibility to acquire and qualify leads for our sales pipeline.
- Analysis and reporting: To evaluate the effectiveness of our marketing strategy, you’ll establish and monitor KPIs, analyze their impact, document your findings with regular reports, and prepare best practices. You will also monitor marketing strategy changes and their impact on our products.
- Research: You will always have an open eye on competitors and their growth tactics to come up with new, not necessarily the same, marketing initiatives.
What you bring to the table
- You have an entrepreneurial mindset and a passion for technology/software companies. Extra points if you already have relevant experience within a tech startup or SaaS ecosystem (be it as a startup employee or at an online marketing agency).
- You have a degree in marketing/communications, or 3-4 years of experience doing marketing for a b2b company, ideally within the SaaS or software industry
- You have experience with some/all of the marketing tools we use: Google Analytics + Ads, Google Search Console, Rank trackers, Usercentrics, LinkedIn Ads, Meta Ads.
- You are a fast learner with a high level of initiative and great analytical skills.
- You are well organized, you know how to prioritize tasks, and you get things done.
- You are fluent in English and have excellent communication skills.
- You feel comfortable working in a remote-first setup.
- You thrive in a dynamic role and enjoy strategy, implementation, and content creation equally.
- You have strong copywriting skills and a strong understanding of SEO best practices.
What we offer
- Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like. European timezone is preferred.
- Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of independence to solve problems in your own way — with plenty of help from the team when you need it.
- Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable.
- Small & friendly team: We help each other out, have fun, and joke around. We love our culture, and it’s important to us to love what we do.
- Unlimited paid time off: We want you to recharge your batteries when needed.
