This role is part of our AddSearch team, one of our growing brands at saas.group.
AddSearch offers a superior search experience, increased engagement for website visitors and boosts revenue-critical conversion rates of our clients.
Profile overview
As a Growth Marketer at AddSearch you will own the entire area of Lead Generation and management, Marketing Automation and website CRO. You will craft and implement PLG strategies and accelerate the further growth of an already successful product.
The role is based in the GMT+0 to GMT+4 time zones.
Your responsibilities:
- Demand Creation & Lead Generation, with strong focus on operational execution and new process implementation
- Own and track the visitor journey, work on website conversion and constantly test tactical methods for conversion rate optimization across various stages of the funnel. Be an expert on conversion funnels, understand where clicks are coming from, and where there are opportunities and blockers for growth.
- Set up Marketing Automation from scratch and a define the communicate strategy to our leads
- Collaborate with sales to optimize the sales pipeline, by leveraging data at each step of the process - to acquire, accelerate or expand demand
- Exploit data to identify insights to improve performance, and inform new campaigns and product development
- Use a testing process to prove hypotheses and recommend performance optimizations to identify replicable marketing strategies, tactics, and channels
- Support weekly and monthly reporting of channel metrics, goals, and other KPIs
- Run A/B tests for email campaigns and landing pages to optimize performance
- Oversee end-to-end collaborative experiments with Sales, Engineering, Product and Operations
What you bring to the table
- 3+ years of experience with B2B growth or demand generation, ideally in the SaaS space, owning lead management processes and marketing automation flows
- Technical knowledge of implementation and tracking with technologies such as Hubspot, Google Suite (AdWords, Analytics, Google Tag Manager), LinkedIn Ads, Hotjar and Zapier
- Demonstrated track record of owning and running programs within multiple areas including paid acquisition, landing pages, email and content
- Strong data analytics skills with experience generating hypotheses and running experiments across new and existing marketing channels
- Comprehensive understanding of funnel performance and optimization in a SAAS mindset
- Extensive knowledge of digital marketing platforms, tools and tactics
- Hands-on experience with web analytics and A/B testing tools
- A playbook/roadmap of past experiments and best practices learned from past successes and misses
- Excellent communication skills and ability to work collaboratively with cross-functional teams
What's in it for You:
- Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like. For this role, we prefer the European timezone.
- Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of independence to solve problems in your own way — with plenty of help from the team when you need it.
- Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady and sustainable.
- Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally.
- Small and friendly team: We help each other out, have fun, and joke around.
AddSearch is part of saas.group and we have a shared goal of succeeding together.
What is saas.group?
Think of us as the driving force behind your favorite software success stories. saas.group, established in 2017, is on a mission to turbocharge promising B2B SaaS ventures, unlocking their full potential. As a Software-as-a-Service portfolio powerhouse, we specialize in acquiring small software treasures and polishing them into industry stars. With a dynamic, fully remote team of nearly 300 colleagues spanning 44 countries we are truly global and we are rewriting the playbook on SaaS innovation and collaboration. We grow 17 exciting brands under our umbrella. Feel free to explore our Candidate's Hub to get an insider's view, dive into our culture, gain valuable insights into our teams and how we work.
We don’t just simply offer you to “take a job with us” but rather to “join us on this journey” to build the world's largest platform of independent SaaS companies.
Sounds like something you’re up for? Feel free to apply even if you don’t check all these boxes. We believe in the power of diversity and fresh perspectives to spice up our team. Your application might just be the missing ingredient!
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SaaS.Group is committed to creating a diverse and inclusive workplace. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you're passionate about working with a team that values innovation, excellence, and fairness, we encourage you to apply.
