Thanks to our innovative BuyNow PayLater payment solution, Scalapay is transforming the way more than 5 million customers buy online and in-store, empowering 8,000+ merchants (online and in-store) to give their customers magical shopping experiences.
Being only 3 years old didn’t stop us from becoming a unicorn 🦄 We have raised over $700mln and we did this thanks to a team built around our 4 core values: #MakeItHappen #PlayAsATeam #StayCurious #FocusOnCustomer.
This is where your magic happens. If you love it, Scalapay it ♥
We are seeking a dynamic and experienced B2C Field Marketing Manager to join our team and manage our awareness and retention strategy across Italy and Spain. As the B2C Field Marketing Manager, you will play a crucial role in strengthening Scalapay positioning and achieving customers growth. If you are a passionate marketing professional with a knack for creative thinking and a strong background in fast-growing environments, this role is perfect for you.
Responsabilities:
As a B2C Field Marketing Manager you will:
- Define and execute a B2C Customer Retention marketing strategy, throughout cross-channels activities (i.e. CRM, Social media, content management, paid media, influencers, etc.)
- Generate awareness with marketing activities to differentiate our brand consistently with our positioning and support business growth
- Support and work constantly with the Merchant Account team to create Co-branding activities that help Scalapay customers growth strategy
- Monitor and analyse B2C marketing performances, report on KPIs, and make data-driven decisions to optimise outcomes (ROI)
- Be responsible for Social Media accounts: from strategy to content.
You should have:
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
- Proven 4-6 years experience in B2C marketing roles preferably selling tech into enterprise retail
- Excellent understanding of customer retention strategy
- Demonstrated ability to coordinate and collaborate with internal teams, external agencies, and stakeholders.
- A proven track record of delivering impactful B2C campaigns to increase brand awareness and customer retention
- Proven experience in CRM management and social media
- A high level of interpersonal, written, verbal, negotiation and presentation skills
- Fluency in Spanish and English is mandatory
Join Scalapay's dynamic and innovative team to drive impactful marketing initiatives and make a lasting impression on the fintech and payment industry. Apply now and be a part of our exciting journey!
REQUIREMENTS:
- Hands-on experience of martech stack - CRM
- Creative thinking and problem-solving abilities to develop innovative marketing solutions.
- Familiarity with social media platforms, email marketing, and content management systems.
Want to learn more? Don't hesitate to explore our Careers website, our LinkedIn, Meritocracy and Glassdoor pages.
Pro tip: send your CV in English 😉
Super Pro tip: we know that application processes can be scary and frustrating but… we look for talent, not people that tick all our boxes.
We believe in the power of diversity: Scalapay is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.
