Senior PR Manager (f/m/d)

Who We Are

Spread Group is a renowned global provider of customized apparel and lifestyle products, distinguished by our commitment to made-to-order technology. Our core business model revolves around producing precisely what our customers desire, precisely when they desire it. As pioneers in this space, we combine sustainability with on-demand personalization, enabling individuals and businesses to express their unique identities through bespoke creations. Join us to be part of a global leader in the exciting world of personalized apparel and lifestyle products. Spread Group is revolutionizing the way we connect sustainability with cutting-edge customization, offering our customers and partners an unparalleled experience in the fashion industry.

As we continue to expand our horizons, we are seeking a talented and driven individual to join our dynamic team as the Senior PR Manager (f/m/d) and drive innovation forward. The role is full-time and offers the flexibility to work on-site at our Leipzig headquarters or in Berlin or remotely within Germany.

What You´ll Do

• You own all global corporate and consumer PR communication with a focus on Spread Group and our D2C brands Spreadshirt and SPREAD
• Your goal is to increase the global visibility and overall brand awareness of Spread Group’s brands in the lifestyle and consumer media, positioning us as the next generation fashion tech player
• You play an essential part in transforming our brands into love brands by creating emotional and authentic PR storylines and executing them with the support of our PR agency
• You are responsbile for the development of an integrative consumer PR strategy, in close collaboration with the business units, campaign- and marketing teams
• You take our media relations to the next level by building close relationships with press, influencers, artists and key opinion leaders, starting in Germany, expanding globally
• You own our group’s Linkedin and Twitter profiles and use them as effective communication channels
• You are part of the marketing team, reporting to the VP Marketing, working closely together with the CCO & CEO

What You´ll Bring

• You have a (University) Degree in journalism, public relations, marketing, communications, or something comparable
• You have 6-8 years of experience in lifestyle PR, ideally for a fashion e-commerce or D2C brand
• You are an exceptional communicator with a great network, especially among the german-speaking lifestyle media journalists and key opinion leaders
• You are an excellent team player, you have hands-on mentality and a collaborative spirit
• You are always up to date with regards to the latest fashion and lifestyle trends, especially among Gen Z
• You are a creative thinker, and are capable of building and fostering cross-functional synergies
• You are always informed about trending topics and are capable of taking fast decisions with regards to potentials and risks of daily news
• You have a great overview of the PR- and social listening tool landscape
• You are fluent in German and English
• Good copywriting skills is a plus

Why Should You Join Us

• Flexibility & Trust: Enjoy flexible working hours and remote work options within Germany, all based on mutual trust, ensuring a healthy work-life balance that suits your needs.
• Time to Recharge: Take advantage of a generous 30 days of holiday, and relish family-friendly working policies that cherish your precious moments with loved ones.
• Transparency & Growth: Attend regular General Assemblies (GAs) to be part of our vision, knowing you contribute to a bright future. Benefit from our in-depth onboarding program and visit production sites in the Czech Republic to deepen your understanding of our operations.
• Learn & Excel: Elevate your skills with German and English language courses, interdisciplinary workshops, and training, empowering your professional growth.
• Perks That Delight: Enjoy the convenience of using our company car, and revel in a remarkable 50% discount on all our products, along with exclusive access to irresistible discount campaigns.
• Inspiring Spaces: Work in modern offices designed to inspire creativity, boasting a rooftop terrace and cozy kitchens for breaks and after-work events.
• Celebrate Success: Join our lively company events, from invigorating hiking days to unforgettable summer and Christmas parties. Relish Fridays with refreshing drinks, making every moment memorable.
• Be You & Belong: Embrace a warm and inclusive atmosphere where authenticity is celebrated, with no dress code to limit your self-expression. Bring your four-legged friends along for an uplifting work environment.
• Discover Spreadster Life: Connect with team members through our unique "Meet-a-Spreadster" program, gaining insights into our diverse world.

Equal Opportunity Employer

We value diversity at Spread Group. We are proud of and continue to encourage the increasing diversity of our company culture and community. Your skills, talents, and experience are our focus no matter your age, ethnicity, religion, national origin, gender, sexual orientation, marital or disability status.