Head of Commercial Planning & Markets (f/m/d) - Spreadshirt

Who We Are

Spread Group is a renowned global provider of customized apparel and lifestyle products, distinguished by our commitment to made-to-order technology. Our core business model revolves around producing precisely what our customers desire, precisely when they desire it. As pioneers in this space, we combine sustainability with on-demand personalization, enabling individuals and businesses to express their unique identities through bespoke creations. Join us to be part of a global leader in the exciting world of personalized apparel and lifestyle products!

What Will Your Role Be

As we continue to expand our business, we are seeking a curious and passionate individual to join our team as the Head of Commercial Planning & Markets (f/m/d) and drive our business forward.

To significantly grow our global flagship consumer brand Spreadshirt, we are investing in strengthening our market-facing organization. As a pivotal component, we are seeking the Head of Commercial Planning & Markets (f/m/d) who can significantly impact the efficiency and effectiveness of our commercial activities at both global as well as local levels. Reporting directly to the Business Unit Director, your mission is to propel commercial steering activities to the next level and to build a market organization from scratch. This is an exceptional opportunity for a leadership-experienced marketing professional with strong analytical and strategic acumen. 

This role is full-time and offers the flexibility to work on-site (hybrid) at our Leipzig headquarters or in Berlin.

What You´ll Do 

• Establish and drive growth planning processes to provide strategic guidance for market-facing activities, including customer cohort planning, target setting for new customer growth and retention, brand targets and prioritization among geographies. 
• Manage budget allocation, expenditures, and forecasting for all market-facing activities to maximize impact and efficiency. 
• Drive effective campaign planning and execution in collaboration with central marketing and creative teams including responsibility for the annual campaign calendar and campaign briefing processes. 
• Implement robust performance monitoring frameworks and lead regular trading reviews to ensure alignment of market activities with growth and profitability goals, coordinating closely with central teams such as Performance Marketing, SEO, CRM, Social Media, and Category Management. 
• Lead the planning and execution of promotional activities, while further sophisticating promotion strategies and impact measurement methodologies with the teams. 
• Oversee the curation of engaging website content to enhance customer experience and highlight key product offerings. 
• Build and lead a high-performing market team, including recruiting, mentoring, establishing effective and synergetic processes and tooling, while fostering a culture of collaboration and knowledge-sharing. 
• Develop tailored growth strategies for individual markets together with the market leads and oversee execution. 
• Act as a key liaison between markets and central teams, ensuring that market-specific insights shape overarching strategies and initiatives. 

What You´ll Bring

• Profound experience in commercial planning, trading, digital marketing, marketing controlling, or similar fields, preferably in B2C ecommerce environments with considerable experience in leadership roles. Experience as management consultant is a plus. 
• Ideally a degree with a focus on Business, Marketing, MBA or a related field.
• Strong background in strategic marketing planning & steering, including the derivation of marketing goals and brand targets. 
• Proven track record in establishing performance and trading reviews. 
• Demonstrated ability to drive effective campaign planning, briefing and execution, ideally in a fashion & lifestyle retail environment. 
• Excellent analytical skills with the ability to extract actionable insights from complex data sets and translate them into strategic initiatives. 
• Strong commercial acumen. Experience in managing P&L responsibility incl. budgeting and forecasting is a plus. 
• Great leadership and team management abilities, with a track record of leading and motivating high-performing teams while fostering a collaborative and results-oriented environment. 
• Outstanding communication and presentation skills, with the ability to influence and inspire stakeholders at all levels. 
• Highly motivated and results-oriented with a strong work ethic and a dedication to achieving ambitious goals. 
• Hands on working style with the flexibility to adapt to a fast-paced, dynamic environment and manage multiple priorities effectively. 
• Fluency in English, additional language (s) a plus.

Why Should You Join Us

• Flexibility & Trust: Take advantage of flexible working hours and remote work options within Germany, all based on mutual trust, ensuring a healthy work-life balance that suits your needs.
• Time to Recharge: Enjoy 30 days of paid vacation and relish family-friendly working policies that cherish your precious moments with loved ones.
• Transparency & Growth: Attend regular General Assemblies (GAs) to be part of our vision, knowing you contribute to a bright future. Benefit from our in-depth onboarding program and visit production sites in the Czech Republic to deepen your understanding of our operations.
• Learn & Excel: Elevate your skills with German and English language courses, interdisciplinary workshops, and training, empowering your professional growth.
• Perks That Delight: Benefit from exclusive corporate discounts on a wide range of renowned brands and indulge in remarkable discounts on our products. Additionally, enjoy access to irresistible discount campaigns tailored just for you.
• Inspiring Spaces: Work in modern offices designed to inspire creativity, boasting a rooftop terrace and cozy kitchens for breaks and after-work events.
• Celebrate Success: Join our lively company events, from unforgettable summer and Christmas parties to exciting team-building activities and engaging workshops.
• Be You & Belong: Embrace a warm and inclusive atmosphere where authenticity is celebrated, with no dress code to limit your self-expression. Bring your four-legged friends along for an uplifting work environment.

Equal Opportunity Employer

We value diversity at Spread Group. We are proud of and continue to encourage the increasing diversity of our company culture and community. Your skills, talents, and experience are our focus no matter your age, ethnicity, religion, national origin, gender, sexual orientation, marital or disability status.